What are Signals in Liva 7?
The data behind every smart recommendation
Overview
In Liva 7, signals are the behavioral and contextual data points that power your personalization engine. They help the system understand what your shoppers are doing, what they’re interested in, and what they’re likely to want next.
This article breaks down what signals are, how they work, and why they matter.
What Is a Signal?
A signal is any piece of data that reflects a shopper’s behavior or context. Liva 7 collects and processes these signals in real time to generate smarter, more relevant recommendations.
Examples of signals include:
• Product views
• Add-to-cart events
• Purchases
• Time on page
• Device type
• Referring source
• Location
• Scroll depth
• Clicks on recommendations
Signals are collected automatically once Liva 7 is installed and your store data is connected.
Types of Signals
Behavior-based Signals
These are based on what a shopper does on your site:
• Viewing a product
• Adding items to cart
• Completing a purchase
• Returning to the same product multiple times
These signals help Liva 7 understand intent and personalize recommendations accordingly.
Similarity Signals
These are based on product attributes and relationships:
• Shared tags, categories, or collections
• Similar descriptions, titles, or images
• Manual associations (e.g. bundles or curated sets)
These signals help Liva 7 recommend products that are visually or semantically related.
Behavior signals are great for personalization. Similarity signals are great for discovery.
How Signals improve recommendations
Signals are the foundation of Liva 7’s recommendation strategies. They help the system:
• Predict what a shopper is likely to buy next
• Surface relevant products even for anonymous visitors
• Adapt in real time as behavior changes
• Power advanced strategies like Hybrid, Trending, and Behavior-based
The more signals Liva 7 receives, the smarter your recommendations become.
Signal health and syncing
You can monitor signal activity in the Personalization Engine settings:
• Check if signals are syncing correctly
• View recent activity and volume
• Identify gaps in data (e.g. missing product views or cart events)
If something looks off, Liva 7 will flag it and guide you through fixing it.
Signal syncing issues are usually caused by missing product feeds or theme conflicts. Reach out to support if you need help.
Final Thoughts
Signals are the heartbeat of Liva 7’s personalization engine. They turn static storefronts into dynamic, responsive experiences that adapt to every shopper in real time. The more your store listens, the smarter it gets.
