Turn store signals into
content with a clear job to do.
Create and manage targeted banners, messages and offers with the audience, display rules, trigger, frequency, storefront placement and intended outcome connected from the beginning.
A reviewable content experience shaped by segment, page context, timing, frequency and commercial purpose.
Illustrative interface - actual results depend on your store data
The right message needs more
than a piece of copy.
Smart Content joins the message to the shopper segment, page, display conditions, activation trigger and frequency limit that give it meaning. Liva 7 keeps those decisions visible so personalisation stays purposeful rather than becoming another layer of noise.
Segments, page context and display rules define who the experience is for.
Timing, frequency, placement and publication remain reviewable.
Performance remains connected to the content that was actually shown.
Create banners, messages and offers
Choose the content format that fits the job, then shape its headline, supporting text, image, offer or call to action inside the relevant editor.
FlexibleChoose who should see it
Target new visitors, returning visitors, high-intent shoppers, cart abandoners, past purchasers or a custom segment created for your store.
RelevantControl where it can appear
Limit an experience by page type and store conditions so it appears in a useful context instead of across every surface by default.
PlacedChoose when it should activate
Use page load, delay, scroll, product-view or add-to-cart triggers to make the timing feel deliberate and helpful.
TimedProtect the customer experience
Set how often an experience can appear, including per-session, daily, per-shopper or unlimited behaviour where that is genuinely appropriate.
BoundedTest the logic and review the response
Preview targeting against visitor, device and page contexts, then use the performance view to understand impressions, engagement and conversion signals.
ReviewableDefine the audience.
Build the experience. Control publication.
Use Liva 7 to prepare the content and targeting logic, preview how it should behave, place the Smart Content block through Shopify and keep the final publication decision under your control.
- 01PurposeDefine the job
Start with your store question, shopper need or commercial opportunity the content should address.
- 02AudienceChoose the segment
Select the visitor or customer group that should receive the experience.
- 03CreateBuild the experience
Choose banner, message or offer and prepare the content, design and call to action.
- 04RulesSet place, trigger and frequency
Define the eligible pages, activation conditions and exposure limit.
- 05PreviewTest how the logic behaves
Use targeting preview and storefront preview to check the intended experience before publication.
- 06Publish and learnPlace, approve and measure
Add the correct Shopify theme block, approve publication and use the response to improve the next decision.
Personalised does not have to mean
uncontrolled.
Review the language, design, segment, rules, trigger and frequency before publication. Smart Content remains separate from product recommendations and does not appear on your storefront until the correct Shopify theme block is placed.
Review the message, image, offer, styling and call to action before anything appears to a shopper.
Smart Content does not appear until its Shopify theme block is added to an approved storefront location.
Exposure limits help prevent a useful message from becoming repetitive or intrusive.
Use performance signals to understand what happened without treating influenced revenue as guaranteed causation.
Give every banner, message and offer a reason to exist.
Build the experience in Liva 7, decide exactly how it should appear and learn from the response.