Page strategies
Tailor your personalization logic by page type
Overview
Not all pages serve the same purpose - and your recommendation strategy shouldn’t treat them as if they do. The Page Strategies section lets you assign a default algorithm to each major page type, ensuring that recommendations align with shopper intent and context.
These strategies act as global defaults for widgets placed on each page type, unless a widget is manually configured to use a different algorithm.
How It Works
Each page type has a dropdown menu where you can select a global recommendation strategy. These include:
- Similar Products
- Trending Products
- Best Sellers
- Recently Viewed
- Hybrid (a blend of behavioral and similarity signals)
Global page strategies act as the default logic for widgets on that page type - but individual widgets can override them.
Page types and strategy tips
Product Page
- Suggested strategy: Similar Products
- Helps shoppers discover alternatives or complementary items
- Ideal for upselling or reducing bounce rate
Cart Page
- Suggested strategy: Frequently Bought Together or Hybrid
- Surfaces add-ons and cross-sells based on cart contents
- Boosts AOV and conversion before checkout
Homepage
- Suggested strategy: Personalized Picks or Trending
- Engages returning visitors with dynamic, high-interest content
- Great for discovery and re-engagement
Collection Page
- Suggested strategy: Trending in Category or Best Sellers
- Highlights popular items within a specific collection
- Encourages deeper browsing and exploration
Search Results Page
- Suggested strategy: Based on Recent Intent
- Refines results using behavioral signals and recent activity
- Helps surface relevant products even with broad or vague queries
You can change these strategies at any time - updates apply instantly to all widgets using the global setting.
Set smart defaults
Page strategies give you a powerful way to align recommendation logic with shopper behavior and page purpose. By setting smart defaults, you ensure that every widget starts with the right intent -and delivers the right experience - from the moment it goes live.
