Anonymity and session scoring
Real-time personalisation, even without a login
Overview
Not every shopper logs in - and not every session is the same. The Session tab in Liva 7 ensures that even anonymous visitors receive relevant recommendations, while also scoring each session in real time to reflect purchase intent. This allows your storefront to adapt dynamically, even with limited data.
Anonymous personalisation
Personalise for visitors without accounts
- When enabled, Liva 7 uses session-based signals (like browsing and cart activity) to personalise recommendations for users who haven’t logged in
- Ensures that first-time or anonymous visitors still receive relevant product suggestions
- Helps increase engagement and conversion from cold traffic
Anonymous personalisation uses session-level signals like product views and cart actions to tailor recommendations - no login required.
Time-based decay
Control how quickly session signals lose weight
- Adjust the decay window to define how long session signals remain influential
- Default is 15 minutes, but can range from 0 to 30 minutes
- As time passes, older signals (e.g. early product views) gradually lose weight in the personalisation logic
A shorter decay window makes recommendations more reactive to recent behaviour, while a longer window maintains context over time.
Session scoring
Liva 7 calculates a session score based on key shopper actions. This score reflects how likely a visitor is to convert and can be used to trigger personalised experiences or campaigns.
Here’s how points are assigned:
- Add to cart: 30 points
- Reached checkout: 20 points
- Repeat product views: 20 points
- Products viewed: 3 points each (up to 15 points total)
- Time on site: 3 points per minute (up to 15 points total)
Based on the total score, Liva 7 assigns an intent level:
- 80 or more: Very High
- 60 to 79: High
- 40 to 59: Medium
- 20 to 39: Low
These intent levels can be used to tailor experiences - for example, showing more aggressive upsells to high-intent shoppers or offering incentives to those in the medium range.
No guesswork
The Session tab brings real-time intelligence to the forefront of your personalisation strategy. By enabling anonymous personalisation and scoring intent in real-time, Liva 7 ensures that every visitor - logged in or not - receives a tailored, high-converting experience.
