Smart bundles overview
Boost AOV with intelligent product pairings
Overview
Smart Bundles are designed to increase your store’s Average Order Value (AOV) by recommending relevant product combinations. Whether you want to let AI generate bundles automatically or create your own, this feature gives you full control over how products are grouped, displayed, and optimized.
The Smart Bundles dashboard is divided into three main tabs:
- Manage Bundles
- AI Configuration
- Performance & Analytics
Manage Bundles
Your central hub for bundle creation and control
This tab lists all your active and inactive bundles, including:
- Bundle name and type (AI or Manual)
- Discount settings and expiration dates
- Performance metrics like views, adds, CTR, and revenue
- Status controls to activate, deactivate, or delete bundles
- Quick Start options for: AI Bundles - based on purchase history and confidence scores, Frequently Bought Together - sses co-purchase patterns, Complete the Look - based on visual merchandising logic
Use this tab to manage all your bundles in one place - from launching new ones to tracking performance and making quick edits.
AI Configuration
Train and tune your bundling engine
This tab lets you configure how AI bundles are generated and optimized. Key sections include:
- General Settings: Enable bundles, fix mismatches, set minimum checkout thresholds, and choose logic mode
- Goals & Constraints: Define your primary objective (e.g. AOV), efficiency targets, and optimization rules
- Contextual Settings: Enable seasonality and tailor bundles using Customer Prism (e.g. vertical-specific logic)
- Display Locations: Choose where bundles appear (Product Page, Cart Page, Post-Purchase)
- Exclude Products: Prevent specific items from being bundled
- Bundle Simulator: Test how bundles will behave for different customer types and product contexts
- Custom Rules: Create manual logic for triggering bundles based on product relationships
AI Configuration is where you shape how bundles are built - balancing automation with business goals, merchandising rules, and customer context.
Performance & Analytics
Track what’s working and what needs attention
This tab provides a detailed view of how your bundles are performing:
- AOV Lift: Measures the increase in average order value from bundles
- Total Views, Add-to-Cart Rate, Conversion Rate, and Revenue
- Top Performing Bundles: Ranked by engagement or revenue
- Needs Attention: Highlights underperforming bundles
- Per-Bundle Breakdown: View metrics like views, clicks, click rate, adds, and revenue
- Per-Product Revenue Attribution: Understand how individual products contribute to bundle performance
Use this tab to identify high-performing bundles, troubleshoot low performers, and track how bundles are impacting your bottom line.
Drive AOV up
Smart Bundles combine AI-driven intelligence with hands-on control to help you increase AOV and deliver more value per session. Whether you’re launching bundles manually or letting Liva 7 do the heavy lifting, this feature gives you the tools to test, track, and scale what works.
