Creating Smart Content: A merchant’s guide to personalised selling

Overview

Smart Content is built for merchants who want to move fast, stay relevant, and grow with confidence. Unlike static banners or generic promotions, Smart Content adapts to who’s visiting your store, what they’re doing, and where they are in their journey.

This means:

• New visitors see welcome messages or discovery-focused content
• Returning customers see tailored offers or reminders
• Mobile shoppers get content optimised for smaller screens
• Product pages show bundles or upsells based on browsing behaviour

Instead of creating one-size-fits-all campaigns, you can launch targeted content that learns and improves over time - without needing a developer or designer.

Step-by-step: How to create Smart Content

Click the Create Content button in the Smart Content tab to open the content builder. From there, follow these steps:

1. Choose your audience

Start by selecting the segment you want to target. This could be:

• New visitors
• Returning customers
• High-intent shoppers
• Abandoned cart users
• Custom segments you’ve created

This ensures your message is shown only to the people it’s designed for.

Start with broad segments (like new vs returning) and refine over time as you learn what works.

2. Pick your content type

Choose the format that best fits your goal:

• Banner - Great for announcements, sales, or brand messages
• Product block - Ideal for showcasing collections, bundles, or recommendations
• Offer - Use for discounts, urgency messages, or loyalty nudges

Each type is optimised for different placements and shopper behaviours.

3. Add your content

Fill in the creative fields:

• Image - Upload a banner or product visual
• Headline - Keep it clear and benefit-focused
• Subtext - Add supporting details or context
• Call to action - Use direct, action-oriented language (e.g. 'Shop Now', 'See More')

You can preview how it will look on desktop and mobile as you go.

Use short, punchy copy and high-contrast visuals to boost engagement.

4. Set display rules

Define where and when the content should appear:

• Page type - Homepage, product page, collection page, etc.
• Trigger - On page load, after scroll, or after delay
• Frequency - Show once per session, once per day, or always

These rules help you control visibility without overwhelming shoppers.

5. Launch and let the AI learn

Click Create Content to publish. From there, Liva’s personalisation engine will:

• Start showing the content to your selected audience
• Track impressions, clicks, and conversions
• Learn which shoppers respond best
• Improve targeting over time

You can monitor performance and AI quality in the Smart Content tab, and make edits or pause content at any time.

What makes Smart Content different

• It’s fast - You can launch a new campaign in minutes, not days
• It’s flexible - No need to hard-code banners or rely on dev teams
• It’s intelligent - The AI learns what works and improves targeting automatically
• It’s measurable - Every view, click, and conversion is tracked in real time

For merchants, this means less time guessing - and more time growing.

Build once, personalise everywhere

Creating Smart Content is one of the fastest ways to make your storefront more relevant, responsive, and effective. It gives you the tools to speak directly to different types of shoppers - and the data to know what’s working.