How to configure AI signals
Tune the intelligence behind your personalization engine
Overview
AI Signals are the behavioral and similarity-based data points that power Liva 7’s personalization engine. These signals help the system understand what your customers are doing and how your products relate to each other - so it can deliver smarter, more relevant recommendations.
Step 1: Go to the Targeting rules tab
From the Liva 7 dashboard, open the Targeting Rules tab. Then click into the Signals section.
This is where you can view and monitor the real-time signals that power your personalization logic.
Signals are the data inputs that fuel your targeting rules and recommendation strategies.
Step 2: Review behaviour signals
These signals track what shoppers are doing on your site:
• Browsing Behaviour - Captures page views and product interactions
• Cart Behaviour - Monitors cart additions and removals
• Purchase History - Uses past orders to personalize future suggestions
Each signal shows a status like Active, Waiting for data, or Inactive.
Behaviour signals help the engine understand shopper intent in real time - even before a purchase happens.
Step 3: Review similarity signals
These signals help the system understand how your products relate to one another:
• Similarity Patterns - Detects relationships between products based on shared attributes or co-engagement
• AI Vector Analysis - Uses machine learning to map product relationships using embeddings
Both signals work together to power smarter recommendations.
Similarity signals help the engine recommend alternatives, bundles, and related products based on product-to-product relationships.
Step 4: Monitor signal status
Each signal displays a real-time status:
• Active - Data is flowing and being used
• Waiting for data - Signal is enabled but hasn’t received enough activity yet
• Inactive - Signal is turned off or not configured
Signals marked 'waiting for data' will activate automatically once enough activity is detected.
Step 5: Troubleshoot or optimize
If a signal isn’t active:
• Make sure your store has traffic and events (like product views or cart activity)
• Check that your Shopify integration is connected and permissions are granted
• Contact support if a signal remains inactive despite traffic
Signals rely on real-time data from your storefront. If traffic is low or tracking is blocked, signals may not activate.
Making It work for you
AI Signals are the foundation of intelligent targeting. The more signals you activate and feed with data, the smarter your experiences become. Start with browsing and similarity signals, then layer in cart and purchase data as your store grows.
