Using Dynamic Widgets effectively in Liva 7
How to get the most out of your AI Dynamic Content block
Overview
The AI Dynamic Content block in Liva 7 is your storefront’s personalization powerhouse. It automatically selects and displays the most relevant smart content widget for each shopper, based on their behavior, context, and segment. But to unlock its full potential, you need to feed it the right mix of widgets and configure them with purpose.
What makes a widget dynamic?
Dynamic widgets aren’t static blocks. When placed inside the AI Dynamic Content block, they become responsive, intelligent content units that:
- Adapt to the shopper’s segment (e.g. new visitor, returner, cart abandoner)
- React to page context (homepage, product page, cart, etc.)
- Compete for visibility based on priority and targeting rules
This means every shopper sees the most relevant widget for their journey - not just a generic block.
The AI Dynamic Content block acts like a smart switchboard - it chooses the best widget from your library based on who’s visiting and what they’re doing.
Build your widget library with intent
The AI block only works as well as the widgets you give it. To make it effective, you need a healthy mix of smart content widgets, each with a clear purpose.
Here’s what to include:
- By page type: Homepage: Smart Mix, Trending Now, Welcome Banner, Product Page: Complete the Look, Frequently Bought Together, Cart: Add-on Offers, Free Shipping Message, Collection: Bestsellers, Recently Viewed
- By segment: New Visitors: Discovery-focused blocks, Returning Visitors: Personalized picks, High Intent: Urgency messaging, bundles, Cart Abandoners: Incentives, reminders
- By format: Product blocks, Banners, Messages, Offers
The more diverse your widget library, the more precise and powerful your personalization becomes.
Prioritize with purpose
When multiple widgets qualify for a shopper and page, Liva 7 uses your priority order to decide which one to show. That means:
- Place your most important, high-converting widgets at the top of the list
- Use fallback widgets (like Smart Mix or Trending Now) lower down to ensure something always shows
- Regularly review performance and reorder based on results
Real-world playbook
Let’s say you’re running a spring campaign:
Homepage:
- Widget 1: 'Spring Picks Just for You' (Smart Mix, all visitors)
- Widget 2: 'New Arrivals' banner (returning visitors only)
- Widget 3: 'Recently Viewed' (high intent only)
Product Page
Widget 1: 'Complete the Look' (based on product relationships)
Widget 2: 'Frequently Bought Together' (based on order data)
Cart Page
Widget 1: 'Don't forget these' (add-on products)
Widget 2: 'Free shipping if you spend £10 more' (offer for low-cart-value shoppers)
Each of these widgets is surfaced through the AI Dynamic Content block, which picks the best one for each shopper in real time.
Common pitfalls to avoid
- Too few widgets - If you only have one or two widgets, the AI block has nothing to work with.
- No targeting - Generic widgets show to everyone, but don’t feel personal. Use segments to tailor the experience.
- Overlapping logic - Avoid creating multiple widgets that do the same thing for the same audience. It confuses the engine.
- Neglecting design - A great widget still needs to look and sound like your brand. Customize titles, layout, and messaging.
Think of your widget library like a playlist - the more variety and relevance you add, the better the AI can DJ the perfect experience for each shopper.
