Choosing the right widget type
How to match the right experience to the right moment
Overview
Liva 7 offers four core widget types, each designed to drive a specific kind of shopper behavior. Whether you're looking to increase product discovery, boost cart value, or personalize the homepage, choosing the right widget type is the first step to success.
This guide breaks down each widget type, when to use it, and what it’s best for.
Product recommendations
Best for: Increasing product discovery and cross-sells on product pages
• Appears on individual product pages
• Recommends similar or complementary items
• Great for 'You May Also Like' or 'Complete the Look' carousels
• Can use strategies like Similar Products, Content-Based, or Hybrid
Use this widget to keep shoppers engaged after viewing a product - especially if they’re not ready to buy.
Cart Recommendations
Best for: Increasing average order value (AOV) before checkout
• Appears on the cart page
• Suggests add-ons, bundles, or last-minute upsells
• Can be personalized based on cart contents or past behavior
• Often used with Behavior-Based or Bundle strategies
Cart widgets are your last chance to increase order value before checkout - keep them relevant and low-friction.
Bundle Recommendations
Best for: Driving multi-item purchases with curated sets
• Can appear on product, cart, or collection pages
• Groups multiple products into a single offer
• Ideal for 'Buy the Look,' 'Starter Kits,' or 'Frequently Bought Together'
• Often uses manual curation or Hybrid logic
Bundles work best when the value is obvious - think convenience, savings, or a complete solution.
Home Recommendations
Best for: Personalizing the homepage for returning visitors
• Appears on the homepage
• Highlights trending, personalized, or recently viewed products
• Great for re-engagement and first-click conversion
• Often uses Trending, Behavior-Based, or Hybrid strategies
Home widgets are your storefront’s first impression - make them dynamic and relevant to returning shoppers.
Pro Tip: Mix and Match
You’re not limited to one widget type. Most high-performing stores use a combination of:
• Product Recs on PDPs
• Cart Recs before checkout
• Bundles for curated offers
• Home Recs for returning traffic
Each widget type plays a different role in the customer journey - together, they create a seamless, personalized experience from start to finish
Experiment with your options
Choosing the right widget type is about more than just layout or location - it’s about aligning your personalization strategy with your customer’s journey. Each widget type plays a unique role, and when used together, they create a seamless, high-converting experience that feels tailored, not templated.
