Beauty and skincare: Routine builders and regime suggestions
How personalised product flows help shoppers build complete routines and increase multi-item purchases
Overview
In beauty and skincare, shoppers often look for guidance - not just individual products, but full routines that match their skin type, goals, and preferences. Routine builders and regimen suggestions help simplify this process by recommending product flows that feel curated and effective.
These suggestions increase shopper confidence, reduce decision friction, and drive multi-item purchases.
Why routine suggestions drive performance
Skincare shoppers want to know what works together and in what order. Regimen suggestions help them build a complete routine without needing expert knowledge.
Why it works
- It simplifies product selection and usage
- It increases perceived value and trust
- It encourages multi-step purchases
- It supports education and product discovery
- It aligns with seasonal and skin-type needs
Routine builders are especially effective for new customers, campaign launches, and replenishment categories.
Shoppers are more likely to buy when they understand how products fit together.
How Liva 7 supports skincare routines
Liva 7 uses product relationships, shopper behaviour, and AI logic to generate routine suggestions and regimen flows.
What Liva 7 considers
- Product compatibility and usage order
- Skin-type relevance and goals (e.g. hydration, anti-aging)
- Category-level relationships (e.g. cleanser, toner, serum)
- Shopper browsing and purchase history
- Seasonal or campaign-specific themes
Routine builders can be created manually or generated using AI, then refined using templates and product rules.
Regimen suggestions can be adjusted to match your brand's skincare philosophy.
Where routine builders perform best
Placement helps ensure shoppers see regimen suggestions at the right moment in their journey.
High-performing placements
- Homepage: showcase seasonal or goal-based routines
- Product pages: suggest complementary steps
- Collection pages: highlight full routines within categories
- Cart page: offer missing steps before checkout
Product page and cart placements deliver the strongest multi-step impact.
Effective strategies for skincare routines
Different strategies can be used depending on the shopper's goals, skin type, and product mix.
- Goal-based routines (e.g. brightening, hydration, anti-aging)
- Skin-type specific flows (e.g. oily, dry, sensitive)
- Seasonal regimen suggestions (e.g. winter protection, summer refresh)
- Step-by-step bundles (e.g. cleanse, tone, treat, moisturise)
- Smart Content banners paired with routine builders
These strategies help shoppers feel confident and supported in their skincare journey.
Routines that match shopper goals drive stronger engagement and conversion.
What results merchants typically see
Routine builders and regimen suggestions consistently improve engagement, basket size, and repeat purchase rates.
Typical outcomes
- Higher multi-item purchases
- Increased add-to-cart actions
- Stronger engagement with educational content
- Reduced bounce rates
- Higher conversion rates from skincare traffic
Routine builders help turn product browsing into confident, goal-driven purchasing.
Shoppers who understand the routine are more likely to complete it.
Quick checklist
- Routine builders are created for key goals and skin types
- Product compatibility and usage order are considered
- Display rules support skincare shopper journeys
- Smart Bundle block is added to relevant templates
- Performance is reviewed regularly for optimisation
Use this checklist to ensure your skincare routines support multi-item purchases effectively.
