Bundle Performance view: Track and optimise product combinations
See how Smart Bundles are performing across your storefront - and use time-based insights to improve engagement and conversion.
Overview
The Bundle Performance view within the Performance tab gives merchants a focused look at how product bundles are performing. It helps you answer:
- Which bundles are getting the most engagement?
- Are any bundles converting into revenue?
- When are shoppers most likely to interact with bundles?
This view is ideal for merchants running upsell strategies, seasonal kits, or AI-generated combinations. It helps you validate bundle effectiveness and refine your merchandising logic.
Use this view to monitor bundle performance over time - and identify which combinations are worth scaling.
Bundle-level performance metrics
At the top of the view, you’ll see a list of all active bundles with key metrics:
- Bundle name - Includes manual, AI, and 'Complete the Look' types
- Interactions - Total number of clicks or hovers
- Conversions - Number of purchases influenced by the bundle
- Revenue - Total revenue attributed to the bundle
- Last updated - Timestamp of the most recent data refresh
This section helps you compare bundles side by side and spot underperformers quickly.
If a bundle has zero interactions or conversions, consider adjusting its targeting, placement, or product mix.
Interaction heatmap
Below the bundle list, the Interaction Heatmap shows when shoppers are engaging with bundles most frequently. It’s broken down by:
- Day of week - Monday through Sunday
- Time of day - 9AM, 12PM, 3PM, 6PM, 9PM
Each cell is colour-coded to show engagement volume - darker shades mean fewer interactions, brighter shades mean more.
This visual helps you identify peak engagement windows and align your bundle strategy accordingly.
Use the heatmap to time your bundle launches or promotions - for example, push new bundles live before high-traffic windows.
Make Smart Bundles smarter
The Bundle Performance view helps merchants:
- Compare bundle effectiveness across key metrics
- Identify which combinations are driving revenue
- Spot underperforming bundles and adjust strategy
- Use time-based insights to optimise launch timing and visibility
Whether you're testing AI-generated bundles or refining curated sets, this view gives you the clarity to act with confidence - and improve your upsell strategy where it matters most.
