Bundle types and when to use them

Overview

Smart Bundles in Liva 7 aren't just about grouping products. They're about strategy. Whether you're trying to increase average order value, promote new arrivals, or simplify the shopper's decision-making, the type of bundle you choose matters.

Here's a breakdown of the most effective bundle types, when to use them, and how to make them work for your store.

Convenience bundles - make buying easier

What they are: Pre-packaged combinations of products that naturally go together. No discount needed - the value is in simplicity.

Best for:

• Everyday essentials
• Seasonal kits
• Starter packs

Merchant example:
A skincare brand creates a 'Morning Routine Duo' with cleanser and moisturizer. No discount - just a clear, helpful pairing that saves the shopper time.

Why it works:
Convenience bundles reduce decision fatigue. They're perfect for new visitors or shoppers unfamiliar with your catalog.

Accessory bundles - increase AOV with add-ons

What they are: Core product + complementary accessory. Often shown on product pages or in cart.

Best for:

• Electronics
• Sports gear
• Fashion

Merchant example:
A snowboard shop bundles a board with ski wax. It's a natural upsell that adds value without needing a discount.

Why it works:
Accessory bundles feel helpful, not pushy. They increase order size by solving a problem the shopper might not have considered.

Promotional bundles - drive urgency and conversion

What they are: Bundles with a discount or limited-time offer. Used to move inventory or launch new products.

Best for:

• Product launches
• Clearance
• Seasonal campaigns

Merchant example:
A beauty brand launches a 'Glow Duo' with serum and moisturizer at 10% off for one week only.

Why it works:
Promotional bundles create urgency. They're ideal for email campaigns, homepage features, or cart recovery flows.

AI-generated bundles - discover hidden affinities

What they are: Bundles created by Liva 7's AI based on shopper behavior, purchase patterns, and product relationships.

Best for:

• Large catalogs
• Data-driven merchandising
• Ongoing optimization

Merchant example:
An electronics store uses AI to generate bundles like 'Work From Anywhere' (laptop + portable monitor), based on browsing and purchase data.

Why it works:
AI bundles surface combinations you might not think of manually. They're great for testing and learning what converts.

Choosing the right bundle type

Ask yourself:

• Is the goal simplicity or conversion?
  → Use convenience bundles for simplicity, promotional bundles for conversion.
• Are you solving a problem or enhancing a purchase?
  → Accessory bundles solve problems, AI bundles enhance based on behavior.
• Do you want full control or automation?
  → Manual bundles give you control, AI bundles give you scale.

Which bundle is best?

The best bundle is the one that fits your goal. Whether you're simplifying the shopper's journey, increasing order value, or running a promotion, choosing the right bundle type helps you deliver value with intent. Smart Bundles in Liva 7 make it easy to test, learn, and optimize across all of them.