Creating campaign-specific Bundles
How curated product sets aligned with seasonal themes drive higher engagement and increase average order value
Overview
Campaign-specific bundles help shoppers engage with seasonal promotions by offering curated product sets that feel timely, relevant, and valuable. These bundles are built around a theme - such as gifting, seasonal routines, or limited-time offers - and encourage multi-item purchases by simplifying the decision process.
Liva 7 makes it easy to create and manage these bundles using Smart Bundles and campaign targeting.
Why campaign-specific bundles drive performance
Shoppers are more likely to engage with bundles when they feel aligned with a seasonal moment or promotional theme. These bundles reduce decision friction and increase perceived value, especially when paired with discounts or free shipping.
Why they work
- They simplify seasonal shopping decisions
- They feel curated and relevant to the campaign
- They encourage multi-item purchases
- They support promotional messaging and urgency
- They work across multiple categories and price points
Campaign-specific bundles are especially effective during gifting seasons, product launches, and promotional windows.
Bundles that match the campaign theme outperform generic combinations.
How Liva 7 supports campaign-specific bundles
Liva 7 allows you to create bundles manually or generate them using AI, with full control over product selection, discounting, and display rules.
What you can configure
- Bundle type (e.g. 'complete the look', 'frequently bought together')
- Product selection and exclusions
- Discount rules and thresholds
- Display location and campaign alignment
- Segment targeting for seasonal relevance
Bundles appear automatically when the Smart Bundle block is added to the page.
AI-generated bundles can be adjusted manually to match campaign goals.
Where campaign-specific bundles perform best
Placement plays a major role in helping shoppers discover and engage with bundles during seasonal campaigns.
High-performing placements
- Homepage: promote seasonal bundles as part of campaign messaging
- Product pages: show bundles that match the viewed item
- Cart page: offer add-on bundles to increase order value
- Collection pages: highlight bundles that match the category theme
Homepage and product page placements deliver the strongest seasonal bundle engagement.
Examples of effective campaign-specific bundles
These examples show how bundles can be tailored to different seasonal moments and shopper needs.
- 'Mother's Day skincare set - cleanser, serum, moisturiser'
- 'Back-to-school tech bundle - laptop, case, charger'
- 'Winter wardrobe refresh - coat, boots, scarf'
- 'Holiday hosting set - tableware, candles, decor'
- 'Spring cleaning essentials - sprays, cloths, organisers'
These bundles feel curated and help shoppers complete seasonal tasks or goals.
Bundles that solve a seasonal need typically outperform single-product promotions.
What results merchants typically see
Campaign-specific bundles consistently deliver strong performance during seasonal windows.
Typical outcomes
- Higher average order value
- Increased multi-item purchases
- Stronger engagement with campaign content
- Reduced decision friction
- Higher conversion rates from seasonal traffic
Bundles are especially effective when paired with Smart Content and seasonal messaging.
Bundles and banners work best when they reinforce each other.
Quick checklist
- Bundles are created for each seasonal campaign
- Product selection matches the campaign theme
- Discounts are applied and clearly displayed
- Smart Bundle block is added to relevant templates
- Performance is reviewed regularly for optimisation
Use this checklist to ensure your campaign-specific bundles support seasonal goals effectively.
