Choosing the right recommendation strategy
How to pick the strategy that matches your goals and shopper intent
Overview
Every widget in Liva 7 uses a recommendation strategy. The strategy tells the engine what type of products to prioritise and how to interpret shopper behaviour. Choosing the right strategy helps you guide shoppers, support your merchandising goals and create a personalised experience that feels natural.
This article explains each strategy in simple terms and helps you understand when to use them.
Personalised recommendations
Personalised recommendations use real time behaviour to show products that match each shopper’s interests. This strategy adapts quickly and feels unique to every visitor.
Best for:
- returning shoppers
- discovery
- stores with large catalogues
Personalised recommendations adapt to each shopper in real time.
Related products
Related products focus on items that connect to the product being viewed. This helps shoppers compare options or explore similar items.
Best for:
- product pages
- alternatives and substitutes
- category exploration
Related products help shoppers find similar items.
Frequently bought together
Frequently bought together highlights items that are commonly purchased with the product being viewed. This supports natural upsells without feeling pushy.
Best for:
- product pages
- cart pages
- accessories and add ons
Frequently bought together surfaces natural complements.
Trending products
Trending products highlight items that are currently popular across your store. This helps showcase demand and guide new shoppers.
Best for:
- homepage
- collection pages
- new visitors
Trending products highlight what is popular right now.
New arrivals
New arrivals focus on the latest products added to your store. This keeps your storefront feeling fresh and up to date.
Best for:
- homepage
- collection pages
- seasonal launches
New arrivals help you showcase the latest products.
Best sellers
Best sellers highlight products with strong sales performance. This builds trust and helps shoppers discover proven favourites.
Best for:
- homepage
- collection pages
- new shoppers
Best sellers highlight products with strong demand.
Recently viewed
Recently viewed shows items the shopper has interacted with during their visit. This helps them return to products they were considering earlier.
Best for:
- homepage
- product pages
- collection pages
Recently viewed helps shoppers pick up where they left off.
Category focused strategies
Category focused strategies stay within the collection or category the shopper is browsing. This keeps recommendations tightly aligned with their current interest.
Best for:
- collection pages
- large catalogues
- category specific merchandising
Category strategies keep recommendations aligned with the shopper’s interest.
How to choose the right strategy
The best strategy depends on the purpose of the widget and the intent of the shopper. A simple way to choose is to match the strategy to the moment.
Examples:
- homepage: trending or personalised
- product page: related or frequently bought together
- collection page: category focused or best sellers
- cart page: frequently bought together or add ons
Choosing the right strategy helps the engine deliver the most helpful recommendations.
Match the strategy to the shopper’s intent and the page purpose.
