Combining Rules with Smart Content in Liva 7

Overview

Liva 7 gives you two powerful levers: rules and smart content. On their own, each is useful. But when you combine them, you unlock a new level of control and creativity.

Think of it as setting the stage (rules) and letting the actors (smart content) perform their best. Here's how to make them work together to drive conversions, protect your brand, and deliver a seamless shopper experience.

What each tool does

• Rules are your merchandising guardrails. They let you exclude or pin products, define fallback behavior, and ensure certain items never (or always) appear.
• Smart content is your dynamic layer. It adapts to the shopper's behavior, context, and segment to show the most relevant content in real time.

When used together, rules shape the boundaries, and smart content fills in the experience with intelligence.

Use cases where the combo shines

Here are four high-impact ways to combine rules with smart content:

1. Exclude low-margin or off-brand products from personalization

• Use a rule to exclude specific products or collections (e.g. clearance, low inventory, or off-brand items).
• Let smart content recommend from the remaining catalog based on shopper behavior.

This keeps your recommendations profitable and on-brand, without sacrificing relevance.

2. Pin strategic products inside dynamic blocks

• Use a pin rule to ensure a hero product always appears first in a smart product block.
• Let the rest of the block fill dynamically based on shopper preferences.

Great for launches, seasonal features, or high-margin items you want to spotlight.

3. Define fallback logic for new or anonymous visitors

• Set a fallback rule to show trending or best-selling products when personalization data is limited.
• Pair with a smart content block that normally uses behavioral signals.

This ensures your blocks never go empty - and still feel relevant even without deep data.

4. Protect the shopper experience during campaigns

• Use rules to temporarily exclude products that are out of stock or not part of a promotion.
• Let smart content adapt in real time to show the best available alternatives.

Keeps your storefront clean and avoids frustration from showing unavailable items.

How to implement this in Liva 7

1. Go to the Rules tab and define your exclusions, pins, or fallback behavior.
2. In the Personalization Engine, create or edit your smart content widgets.
3. Use targeting and page context to define when and where each widget appears.
4. Place your widgets inside the AI Dynamic Content block to let Liva 7 choose the best one.
5. Monitor performance and adjust rules or widget priority as needed.

Tip: Think of rules as your merchandising strategy, and smart content as your execution layer.

Keep it agile

Combining rules with smart content isn’t a one-time setup. It’s an ongoing process of testing, learning, and refining.

• Review performance weekly - are pinned products converting? Are fallback blocks getting too much traffic?
• Adjust rules seasonally - exclude last season’s items, pin new arrivals, update fallback logic
• Use segments to test variations - e.g. different pinned products for different audiences

Key takeaway

Rules give you control. Smart content gives you flexibility. Together, they give you precision. By combining both, you can shape a storefront that’s not only personalized, but also strategic, brand-safe, and conversion-optimized.