Acquisition Intelligence connects eligible arrival and order evidence with approved provider information. It is designed to explain source quality, not simply rank channels by attributed revenue.
Use this guide when
You are deciding which acquisition sources or landing experiences deserve attention.
Follow this route
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Select the source view
Choose channel, campaign, query, landing page, market and period as available.
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Check provider definitions
Keep ad conversions, Shopify orders, Search Console clicks and sessions separate unless a declared method links them.
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Compare downstream quality
Review product interest, basket progress, purchase, return and repeat behaviour for the selected arrival group.
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Prepare the right work
Improve a landing answer, investigate feed health, adjust a bounded audience or test an experience.
Before you finish
- Account and retrieval time are visible
- Cost and revenue currencies align
- Attribution windows are declared