The shopper journey shows observable progress through five stages. Each stage uses an explained window, and a person can move, leave or return without Liva 7 claiming to know why.
Use this guide when
You want to understand current journey movement on Home or Live store.
Follow this route
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Confirm freshness
Read the active window used for browsing and the window used for basket, checkout and purchase stages.
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Compare movement
Look at stage counts and product attention without treating a snapshot as a funnel forecast.
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Open a journey
Inspect chronological pages, products, searches, experiences, baskets and outcomes that were actually recorded.
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Summarise carefully
Separate what happened, what may be worth learning and what cannot be concluded.
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Move to aggregate work
Save a pattern, product question or customer-group investigation instead of reacting impulsively to one person.
Before you finish
- Anonymous activity stays anonymous
- Elapsed time and source are current
- Intent language remains qualified