The business goal changes how Liva 7 ranks supported work; it does not change the evidence itself. One visible goal keeps Home, Opportunities and measurement aligned.
Use this guide when
Priorities feel unfocused or your commercial direction has changed.
Follow this route
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Name the outcome
Choose a concrete direction such as improve profitable conversion, increase repeat purchase or protect margin.
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Set the scope
Confirm the relevant market, period, customer group, product area and any commercial constraints.
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Review the baseline
Check that the starting measure has a valid population, source and comparison period.
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Save and reassess
Let Liva 7 rerank eligible opportunities, then review why the leading decision changed or stayed the same.
Before you finish
- The goal is visible on Home
- Opportunity reasons refer to the saved goal
- Previous receipts retain their original goal context