Adaptive delivery selects among merchant-approved options. It does not generate an unreviewed experience at render time or expand the audience beyond saved rules.
Use this guide when
You want an approved experience to vary by eligible page, product, customer or journey context.
Follow this route
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Define the eligible context
Choose the page, product, market, customer or journey conditions that may affect selection.
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Approve the options
Review every recommendation strategy, bundle, content version and fallback that delivery may select.
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Set priority and limits
Resolve overlapping rules, frequency, exclusions, cooldown and maximum concurrent experiences.
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Preview representative cases
Check which option should win for common, edge and no-match states.
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Monitor delivery
Use placement health and Performance to compare assignment with genuine shopper delivery.
Before you finish
- Every possible output is approved
- Eligibility is evaluated consistently
- A no-match state fails cleanly