Creating high‑performing Bundles for complimentary products
How curated product combinations increase order value by helping shoppers build complete solutions
Overview
Bundles are one of the most effective ways to increase average order value because they encourage shoppers to purchase multiple items that naturally belong together. When bundles are built around complimentary products, they feel intuitive, helpful, and aligned with what the shopper already intends to buy.
Liva 7 makes it easy to create bundles that adapt to your catalogue, shopper behaviour, and seasonal trends, ensuring they remain relevant over time.
Why complimentary bundles work
Complimentary bundles help shoppers complete their purchase without needing to browse multiple pages. Instead of searching for accessories, add‑ons, or related items, the shopper sees a curated set that feels complete and convenient.
Why shoppers respond well to complimentary bundles
- They reduce the effort required to find matching items
- They help shoppers feel confident they are choosing the right combination
- They highlight products the shopper may not have considered
- They create a sense of added value or convenience
- They feel natural and aligned with the shopper’s intent
This makes complimentary bundles one of the most reliable ways to increase AOV across multiple page types.
Complimentary bundles work best when they solve a clear shopper need.
How Liva 7 builds effective complimentary bundles
Liva 7 uses product relationships and behavioural signals to create bundles that feel relevant and timely.
What Liva 7 considers
- Frequently bought together patterns
- Product compatibility and natural pairings
- Shopper browsing behaviour
- Seasonal or campaign trends
- Items currently in the cart or recently viewed
This ensures that bundles feel curated rather than random, increasing the likelihood that shoppers will add multiple items.
Bundles update automatically as your catalogue and shopper behaviour change.
Where complimentary bundles perform best
Complimentary bundles can be used across your storefront, but certain placements consistently deliver stronger AOV uplift because they appear at moments when shoppers are already engaged or close to making a decision.
Product pages
- Show accessories or add‑ons that enhance the main product
- Offer complete sets or routines
Cart page
- Highlight low‑cost add‑ons or frequently paired items
Homepage
- Promote seasonal sets or starter kits
Collection pages
- Display bundles that match the category theme
Complimentary bundles perform best when placed close to natural decision points, where shoppers are already considering related products.
Examples of high‑performing complimentary bundles
These examples show how bundles can be tailored to different product types.
- A moisturiser paired with a cleanser and serum
- A phone case paired with a screen protector and charger
- A dress paired with a matching jacket and accessories
- A sofa paired with cushions and a throw
- A gaming console paired with controllers and a game
These combinations feel natural and help shoppers build a complete solution.
Bundles that solve a full need typically outperform single add‑ons.
What results merchants typically see
Complimentary bundles consistently deliver strong AOV improvements because they encourage shoppers to add items that enhance their purchase.
Typical outcomes
- Higher average order value
- Increased attachment of accessories and add‑ons
- More multi‑item purchases
- Improved product discovery
- Stronger performance during seasonal campaigns
Bundles are especially effective for categories where products naturally pair together.
Even small add‑ons can significantly increase AOV at scale.
Quick checklist
- Bundle Blocks are added to key templates
- Products in the bundle are in stock and relevant
- The bundle strategy matches your product types
- Placement supports natural discovery
- Performance is reviewed regularly for optimisation
Use this checklist to ensure your complimentary bundles are set up for strong performance.
