Highlighting new arrivals with personalised recommendations
How AI-powered suggestions help shoppers discover the latest products and engage with seasonal launches
Overview
New arrivals are one of the strongest drivers of engagement during seasonal campaigns. Shoppers are naturally drawn to fresh products, especially when they align with a seasonal theme or promotional moment.
Personalised recommendations help surface these new arrivals to the right shoppers at the right time - increasing discovery, engagement, and conversion.
Why new arrivals matter during campaigns
Seasonal moments often coincide with product launches, restocks, or limited-time collections. Highlighting these items helps shoppers feel up to date and encourages them to explore what's new.
Why new arrivals drive performance
- They create excitement and freshness
- They align naturally with seasonal themes
- They encourage repeat visits and browsing
- They help shoppers discover products they haven't seen before
- They support promotional messaging and campaign storytelling
New arrivals are especially powerful when combined with personalised recommendations.
Shoppers are more likely to click on products they haven't seen before.
How Liva 7 highlights new arrivals
Liva 7 uses real-time catalogue data and behavioural signals to surface new arrivals that match each shopper's interests and browsing patterns.
What Liva 7 considers
- Recently added products in your catalogue
- Category-level relevance
- Shopper browsing and viewing history
- Seasonal or campaign-specific themes
- Trending new arrivals across your store
These recommendations update automatically as new products are added.
New arrival recommendations adapt instantly as your catalogue changes.
Where new arrival recommendations perform best
Placement plays a key role in helping shoppers discover new products during seasonal campaigns.
High-performing placements
- Homepage: showcase new arrivals as part of seasonal storytelling
- Collection pages: highlight new items within relevant categories
- Product pages: show new alternatives or complementary items
- Cart page: surface new add-ons or seasonal extras
Homepage placement delivers the strongest visibility for new arrivals.
Effective strategies for highlighting new arrivals
Different strategies can be used depending on the season, campaign, and shopper behaviour.
- Personalised new arrivals based on browsing history
- Category-specific new arrivals for targeted discovery
- Seasonal new arrivals aligned with campaign themes
- Trending new arrivals across your store
- New arrivals paired with Smart Content banners
- New arrivals combined with bundles or upsells
These strategies help shoppers discover products that feel fresh and relevant.
Combining new arrivals with seasonal messaging increases engagement.
What results merchants typically see
Highlighting new arrivals with personalised recommendations consistently improves product discovery and campaign performance.
Typical outcomes
- Higher click-through rates on new products
- Increased product discovery
- More repeat visits during campaign periods
- Stronger engagement with seasonal content
- Higher conversion rates from new product traffic
New arrivals help keep your store feeling dynamic and relevant throughout the season.
Shoppers who engage with new arrivals are more likely to convert.
Quick checklist
- New arrivals are added to relevant recommendation widgets
- Seasonal themes match the campaign
- Homepage placement highlights key new products
- Product and collection pages reinforce discovery
- Performance is reviewed regularly for optimisation
Use this checklist to ensure your new arrival recommendations support seasonal campaigns effectively.
