Using Homepage Recommendations to increase multi‑product journeys
How personalised homepage suggestions encourage deeper browsing and lead to higher‑value orders
Overview
The homepage is often the first touchpoint for both new and returning shoppers. When recommendations on this page are personalised, they help shoppers discover products faster, explore more categories, and begin multi‑product journeys that naturally lead to higher order values.
Liva 7 uses real‑time behaviour and catalogue insights to surface products that feel relevant from the moment the shopper arrives.
Why homepage recommendations increase AOV
Shoppers who engage with personalised recommendations early in their journey tend to browse more pages, view more products, and add more items to their cart. This creates more opportunities for complimentary purchases and higher‑value orders.
Why homepage recommendations work
- They give shoppers an immediate sense of relevance
- They reduce the effort needed to find interesting products
- They encourage exploration across multiple categories
- They help returning shoppers resume their journey instantly
- They introduce complimentary items earlier in the flow
This early engagement sets the foundation for multi‑product journeys that naturally lift AOV.
Shoppers who click a homepage recommendation often view 2–3 more products on average.
How Liva 7 powers effective homepage recommendations
Liva 7 uses behavioural signals and catalogue insights to personalise homepage recommendations for each shopper.
What Liva 7 considers
- Browsing history and recently viewed items
- Category‑level interests
- Trending or high‑performing products
- Seasonal or campaign‑specific items
- New arrivals relevant to the shopper’s behaviour
This ensures that homepage recommendations feel fresh, timely, and aligned with the shopper’s intent.
Homepage recommendations update automatically as shopper behaviour changes.
Where homepage recommendations perform best
Homepage recommendations work well in multiple positions, but some placements consistently drive stronger engagement and multi‑product journeys.
High‑performing placements
- Near the top of the homepage, below the hero section
- Mid‑page, as part of a curated discovery row
- Beneath campaign banners or seasonal content
- Above the fold on mobile for quick access
These placements help shoppers find relevant products early, increasing the likelihood of deeper browsing.
Placing recommendations too low on the page can reduce engagement significantly.
Examples of effective homepage recommendation strategies
Different types of recommendation strategies can be used depending on the shopper and the season.
- Personalised picks based on browsing behaviour
- Trending products that drive broad engagement
- New arrivals tailored to shopper interests
- Category‑specific suggestions for returning shoppers
- Seasonal or campaign‑aligned recommendations
These strategies help shoppers discover products they might not have found on their own.
Mixing personalised and trending content often delivers the strongest results.
What results merchants typically see
Homepage recommendations often deliver strong AOV improvements because they encourage shoppers to explore more products and categories.
Typical outcomes
- Higher average order value
- Increased product discovery
- More multi‑item purchases
- Longer browsing sessions
- Stronger engagement with seasonal or campaign content
Shoppers who engage with homepage recommendations are significantly more likely to add multiple items to their cart.
Early engagement is one of the strongest predictors of higher‑value orders.
Quick checklist
- Homepage recommendations are placed near the top of the page
- Strategies match shopper behaviour and seasonal goals
- Content feels fresh and relevant
- Mobile placement supports quick discovery
- Performance is reviewed regularly for optimisation
Use this checklist to ensure your homepage recommendations support multi‑product journeys effectively.
