How Personalisation Widgets work in Liva 7
The role of widgets as the primary delivery system for AI recommendations
Overview
Widgets are the blocks that display personalised product recommendations on your Shopify store. They decide where recommendations appear and how they look, while the Liva 7 engine decides which products should be shown. Think of widgets as the container and the engine as the intelligence inside it.
Widgets control layout, limits and strategy, and the engine fills the widget with the most relevant products based on rules, signals and page context. This keeps widgets simple to manage while ensuring the recommendations inside them stay accurate, adaptive and aligned with your merchandising goals.
Widgets are the delivery mechanism for recommendations
Widgets are the visible part of the personalisation system. They take the engine’s product suggestions and present them in a clean, theme friendly format.
Widgets ensure that recommendations:
- appear in the right place
- follow the right strategy
- match your store’s design
- update as shoppers browse
They are the storefront layer of the personalisation engine.
Widgets display the recommendations the engine selects.
How widgets use strategies
Every widget uses a strategy that tells the engine what type of recommendations to show. This shapes the behaviour of the widget and helps the engine understand what kind of products to prioritise.
Examples include:
- personalised recommendations
- related products
- trending items
- frequently bought together
The strategy guides the logic. The engine chooses the products.
Strategies tell the engine what type of recommendations to focus on.
How widgets use limits and display settings
Widgets decide how many products to show and how they should appear. These settings affect the look and feel of the block, not the relevance of the products.
Widgets can define:
- minimum and maximum product counts
- grid or carousel layouts
- titles and labels
- display types
This helps you keep your storefront clean and consistent.
Display settings control layout, not product selection.
How widgets interact with page context
Widgets behave differently depending on where they are placed. Page context helps the engine understand what the shopper is doing and what type of recommendations make sense.
Examples:
- homepage widgets show broad, discovery focused items
- product page widgets show alternatives and complements
- collection page widgets stay within category boundaries
- cart page widgets surface helpful add ons
Context ensures recommendations feel natural and helpful.
Page context helps the engine choose the right type of relevance.
How widgets adapt to shopper behaviour
Widgets update in real time as shoppers browse your store. The engine uses behavioural signals such as views, clicks and time spent on pages to refine relevance.
Widgets adapt by:
- reordering products
- improving relevance
- responding to intent
- adjusting as the session evolves
This creates a personalised experience for every visitor.
Widgets update as shoppers interact with your store.
How widgets work with global rules
Widgets follow the global rules you set in the personalisation engine. These rules decide which products are allowed, which are prioritised and which are removed entirely.
Widgets respect:
- excluded products and collections
- pinned products
- fallback settings
- global eligibility boundaries
Widgets never override rules. They work within them.
Rules decide what is allowed. Widgets display what is eligible.
How widgets are selected when multiple widgets exist
If more than one widget is created for the same page type, Liva 7 automatically chooses the most suitable one based on strategy and configuration.
This ensures:
- only one widget appears per page
- the most relevant widget is used
- the storefront stays clean and predictable
You do not need to manage this manually.
Liva 7 automatically selects the best widget for each page.
How widgets fit into the Shopify theme structure
Widgets appear in the Shopify theme editor as dynamic blocks. Once a widget is created in Liva 7, you can add it to your homepage, product page, collection page or cart page just like any other theme block.
This gives you:
- full control over placement
- consistent styling
- easy visual editing
- a native Shopify experience
Widgets feel like part of your theme, powered by Liva 7 intelligence.
Widgets are added to your store through the Shopify theme editor.
How widgets support long term personalisation
Widgets provide a stable structure for recommendations, while the engine keeps improving relevance over time. As shopper behaviour changes, widgets continue to display the most suitable products without needing manual updates.
Widgets support long term personalisation by:
- keeping recommendations visible
- adapting to trends and behaviour
- supporting new and returning shoppers
- aligning with your merchandising goals
They are the foundation of a personalised storefront.
Widgets provide the structure. The engine keeps the content fresh.
