Best practices for Liva 7 block placement

Overview

Placing Liva 7 blocks isn’t just about filling space - it’s about guiding your shoppers through a smarter, more relevant journey. The right placement can increase engagement, boost average order value, and reduce bounce. But the wrong placement? It can go unnoticed or even disrupt the flow of your store.

This article outlines the core principles and best practices for placing Liva 7 blocks across your storefront, so you can get the most out of every impression.

Match block intent to shopper mindset

Each page on your site serves a different purpose - and so should each block.

• Homepage - Focus on discovery. Use Product Recommendations and Personalised Banners to welcome and guide.
• Product pages - Support decision-making. Use Product Recommendations and Smart Bundles to reinforce or expand the purchase.
• Collection pages - Reduce friction. Use Product Recommendations to surface relevant products early.
• Cart page - Increase order value. Use Cart Bundles and Cart Recommendations to offer helpful, low-friction add-ons.
• Search results - Clarify and redirect. Use Personalised Banners and Dynamic Widgets to guide shoppers when results are broad or unclear.

Prioritise visibility without overwhelming

The most effective blocks are the ones that get seen - but they also need to feel natural in the flow of the page.

• Above the fold - Place at least one block in the top third of the page, especially on mobile. This is where attention is highest.
• Mid-scroll - Use Widgets or Bundles to re-engage shoppers who are still exploring.
• Near CTAs - Place bundles or recommendations close to 'Add to Cart' or 'Checkout' buttons to influence decisions at the moment of action.

Use visual hierarchy to guide attention

Blocks should feel like a natural part of your store - not like pop-ups or distractions.

• Use consistent styling - Match block fonts, colours, and spacing to your theme.
• Add section headings - Use clear, benefit-driven titles like 'Recommended for You' or 'Complete the Look.'
• Avoid visual overload - Limit the number of blocks per page. Two per page is often enough.

Don’t repeat the same strategy twice

Each Liva 7 block can use a different recommendation strategy - and that’s a good thing.

• Mix it up - Use 'Smart Mix' on the homepage, 'Similar Products' on product pages, and 'Frequently Bought Together' in the cart.
• Avoid duplication - Don’t show the same products in multiple blocks on the same page.
• Use Dynamic Widgets for flexibility - These blocks can adapt based on shopper behaviour and page context, making them ideal for mid-page or fallback placements.

Start small, then scale

You don’t need to place every block on every page to see results. Start with the highest-impact placements, then expand based on performance.

• Start with: Product Recommendations on the homepage, Smart Bundle on product pages, Cart Bundle on the cart page
• Then add: Dynamic Widgets to re-engage mid-scroll, Personalised Banners to guide returning visitors, Product Recommendations on the Collection page to improve product discovery

Track performance in your Liva 7 dashboard and iterate based on what’s working.

Final thoughts: Design for the journey, not just the page

Great personalisation isn’t about adding more - it’s about adding meaning. When you place Liva 7 blocks with intention, you create a storefront that feels intuitive, helpful, and tailored to each visitor. That’s what drives results.