What should I do next?
You've installed Liva 7 and gone live - now it's time to optimise
Overview
Once your Liva 7 personalisation blocks are live and working, you're already ahead of the curve. But the real power of Liva 7 comes from continuous improvement. Here's what to focus on next to get the most out of your personalisation setup.
Review performance data
Head to the Performance tab in your Liva 7 dashboard. Look at:
- Impressions - Are your blocks being seen?
- Clicks - Are shoppers engaging with the recommendations?
- Revenue - Are the blocks contributing to sales?
Sort by block type or page to see what's working best. This helps you identify high-performing placements and strategies.
Use the 'Last 7 Days' view to spot trends and compare performance over time.
Test different strategies
Each block can use a different recommendation strategy. Try experimenting with:
- 'Smart Mix' vs. 'Trending Now' on the homepage
- 'Frequently Bought Together' vs. 'Complete the Look' on product pages
- 'Recently Viewed' vs. 'Inspired by Your Browsing' in dynamic widgets
You can change strategies in the block settings and preview the results before publishing.
Rotate strategies every few weeks to keep recommendations fresh and learn what resonates.
Expand to more pages
If you started with just a few blocks, consider adding more:
- Add Dynamic Widgets to collection pages or blog posts
- Use Personalised Banners to tailor messages for returning customers
- Try Cart Recommendations to increase order value at checkout
Each new block is an opportunity to drive more engagement and revenue.
Refine your targeting
Use Liva 7's targeting tools to show the right content to the right people:
- Show different blocks to first-time vs. returning customers
- Trigger specific bundles based on what's in the cart
- Exclude low-margin or seasonal products from recommendations
Start simple, then layer in targeting rules as you learn more about your audience.
Keep your catalog optimised
Liva 7 performs best when your product data is clean and complete:
- Use consistent tags and collections
- Keep inventory and pricing up to date
- Add high-quality images and clear descriptions
This helps the recommendation engine make smarter connections and show better results.
Plan your next personalisation goal
Now that you're live, ask yourself:
- Do I want to increase average order value?
- Do I want to reduce bounce on the homepage?
- Do I want to personalise for specific customer segments?
Your goals will shape which blocks and strategies to focus on next.
