Designing for Mobile first Personalisation
How to optimise personalised blocks for small screens, fast decisions and mobile shopper behaviour
Overview
Most shoppers browse and buy on mobile. This means your personalised blocks must be designed for small screens, quick scanning and touch based interaction. Mobile first design is not about shrinking desktop layouts. It is about understanding how mobile shoppers behave and creating personalised blocks that feel clear, lightweight and easy to interact with.
This article explains how to design mobile friendly personalised blocks across Smart Content, Bundles and Widgets.
Why mobile first design matters
Mobile shoppers behave differently from desktop shoppers. They scroll faster, read less and make decisions more quickly. Personalised blocks must support this behaviour.
Mobile first design creates:
- faster understanding
- cleaner layouts
- easier interactions
- higher engagement
- stronger conversion
If a personalised block works well on mobile, it will work well everywhere.
Mobile first design supports the way shoppers browse today.
Keep layouts simple and vertical
Mobile screens are narrow, so horizontal layouts often feel cramped. Vertical layouts are easier to scan and more comfortable to interact with.
Use vertical layouts for:
- product cards
- bundles
- Smart Content messages
- reassurance content
Avoid layouts that rely on wide spacing or multiple columns.
Vertical layouts are easier to scan on mobile.
Use larger, more readable text
Small text is difficult to read on mobile and can reduce engagement. Liva 7 allows you to adjust font sizes for titles, product names and prices.
Use larger text for:
- titles
- key messages
- prices
Readable text increases clarity and reduces friction.
Larger text improves readability on small screens.
Reduce spacing without removing clarity
Mobile layouts need tighter spacing, but not at the cost of readability. The goal is to reduce unnecessary gaps while keeping the block clean and breathable.
Good mobile spacing:
- keeps elements close
- maintains separation
- avoids clutter
- supports quick scanning
Spacing should feel balanced, not crowded.
Balanced spacing keeps mobile layouts clean and readable.
Use clear tap targets
Mobile shoppers use their thumbs, not a mouse. Buttons and interactive elements must be easy to tap.
Good tap targets:
- are large enough to press comfortably
- have clear spacing around them
- use readable labels
- avoid being placed too close together
This improves usability and reduces frustration.
Clear tap targets make interactions easier on mobile.
Optimise product cards for mobile
Product cards must be easy to scan and interact with on small screens. Liva 7 allows you to adjust card width, height, padding and layout.
Mobile friendly cards:
- use a single column layout
- show clear product images
- keep text short
- highlight price and title
- avoid unnecessary details
Cards should feel lightweight and easy to browse.
Mobile friendly cards improve engagement and clarity.
Avoid stacking too many blocks on mobile
Mobile screens have limited space. Too many personalised blocks can create long, overwhelming pages.
Avoid:
- stacking multiple widgets
- showing multiple bundles in a row
- repeating similar layouts
- placing Smart Content too frequently
Use mobile visibility rules to hide non essential blocks.
Fewer blocks create a cleaner mobile experience.
Use mobile specific visibility and layout settings
Liva 7 includes mobile layout controls that let you adjust how blocks appear on smaller screens.
Use mobile settings to:
- simplify layouts
- reduce spacing
- hide optional elements
- adjust card behaviour
- optimise text sizes
Mobile specific styling ensures your blocks feel intentional, not compressed.
Mobile settings help you tailor the experience for small screens.
Test your personalised blocks on real devices
Always preview your personalised blocks on an actual mobile device. This helps you see how spacing, text, images and layout behave in real conditions.
Check for:
- readability
- spacing
- alignment
- tap target size
- scroll behaviour
Real device testing ensures a polished mobile experience.
Test on real devices to confirm mobile quality.
Creating a mobile first personalised storefront
Designing for mobile first ensures your personalised blocks feel clear, fast and easy to interact with. When layouts, spacing, text and interactions are optimised for small screens, your storefront feels modern, premium and shopper friendly. Mobile first design improves engagement, reduces friction and supports higher conversion across all personalised elements.
Mobile is where shoppers are. Your personalisation should meet them there.
Mobile first design creates a premium, high converting experience.
