Recommended page layouts for maximum impact

A strategic guide to positioning personalisation for higher engagement and revenue

Overview

Liva 7 blocks are powerful tools - but their impact depends on where you place them. The right placement ensures your personalisation strategy meets shoppers at the most influential moments in their journey.

This guide walks through each supported page type, showing you exactly where to place each block and why it works.

Homepage

Available blocks

  • Product Recs Block
  • Bundle Block
  • Smart Content Block
  • Widget Block

Best placements and rationale

  • Product Recs Block
    Place directly below the hero banner. This is prime real estate for personalised discovery. Shoppers landing on your homepage are often in exploration mode, and this block immediately surfaces relevant products using your global homepage strategy.
  • Bundle Block
    Use mid page, after featured collections or editorial content. This is a strong position for curated bundles that align with seasonal themes, popular pairings or high intent add ons.
  • Smart Content Block
    Position near the top or between key sections. This block is ideal for personalised banners, messages or promotions that adapt to each visitor once configured in the app.
  • Widget Block
    Place near the bottom of the page or between content sections. This block displays product based widgets you create in the Liva 7 dashboard, such as recently viewed items or curated product groups.

Use different recommendation strategies for each block to avoid repetition and increase discovery.

Product page

Available blocks

  • Product Recs Block
  • Bundle Block
  • Smart Content Block
  • Widget Block

Best placements and rationale

  • Product Recs Block
    Place directly below the product details or beneath the main product information. This is where shoppers look for inspiration, alternatives or supporting items. The block shows products based on the global product page strategy you have set.
  • Bundle Block
    Position below the product description or after reviews. This is a natural place to offer curated bundles that complement the product being viewed. Bundles must be created in the app before they appear.
  • Smart Content Block
    Place near the top of the page or between product sections. This block is ideal for personalised messages, promotions or nudges that adapt to each visitor once configured in the app.
  • Widget Block
    Use mid or lower page. This block displays product based widgets you create in the Liva 7 dashboard, such as complementary groups, recently viewed items or curated sets. It remains empty until a widget is created.

Keep bundle suggestions visually distinct from your product content to avoid confusion.

Collection page

Available blocks

  • Product Recs Block
  • Bundle Block
  • Smart Content Block
  • Widget Block

Best placements and rationale

  • Product Recs Block
    Place near the top of the collection, ideally after the collection header. This helps surface personalised products early, using the global collection strategy you have set.
  • Bundle Block
    Position mid page or after the first few product rows. This is a natural place to introduce curated bundles that match the theme or intent of the collection. Bundles must be created in the app before they appear.
  • Smart Content Block
    Place between product rows or just below the collection title. This is useful for highlighting personalised offers, seasonal messages or directing shoppers to related collections once configured in the app.
  • Widget Block
    Use mid or lower page. This block displays widgets you create in the dashboard, such as trending items or curated product groups for that collection. It remains empty until a widget is created.

Use 'Inspired by Your Browsing' or 'Trending in [Collection]' strategies to keep shoppers engaged.

Cart page

Available blocks

  • Product Recs Block
  • Cart Bundle Block
  • Bundle Block
  • Smart Content Block
  • Widget Block

Best placements and rationale

  • Product Recs Block
    Place directly below the cart items. This is the strongest position for personalised add ons. The block shows products based on the global cart strategy you have set.
  • Cart Bundle Block
    Position below the Product Recs Block or near the order summary. This block is designed specifically for the cart and displays bundles you create that are tailored to checkout behaviour.
  • Bundle Block
    Use mid or lower page. This block displays standard bundles you have created in the app. It is useful for themed or seasonal add ons.
  • Smart Content Block
    Place above or below the cart summary. This is ideal for personalised messages such as free shipping thresholds, loyalty nudges or time sensitive offers once configured in the app.
  • Widget Block
    Use lower on the page. This block displays widgets you create in the dashboard, such as complementary product groups or last minute add ons. It remains empty until a widget is created.

Cart recommendations are one of the strongest drivers of AOV - even a small placement can have a big impact.

Search results page

Available blocks

  • Product Recs Block
  • Smart Content Block
  • Widget Block

Best placements and rationale

  • Product Recs Block
    Place near the top of the search results. This helps surface personalised products that align with the shopper’s search intent, using the global search strategy you have set. It is the only block that populates automatically, making it the quickest way to enhance the search experience.
  • Smart Content Block
    Position above or between search results. This block is ideal for personalised messages or guidance once configured in the app, such as highlighting relevant collections, promotions or helpful search tips.
  • Widget Block
    Use mid or lower page. This block displays widgets you create in the dashboard, such as trending items or curated product groups related to the search context. It remains empty until a widget is created.

Searchers are high-intent shoppers - a personalised banner can help guide them when results are broad or unclear.

Key takeaways

The power of Liva 7 lies not just in what it recommends, but where and when those recommendations appear. By placing each block in the right context - whether it’s guiding discovery on the homepage, supporting decisions on product pages, or increasing order value in the cart - you’re turning passive browsing into active buying.

These placements are based on proven ecommerce behaviours: shoppers respond best to relevance, clarity, and timing. When your layout aligns with their intent, personalisation becomes invisible - and incredibly effective.

As you build out your personalised storefront, remember: layout is a lever. Use it intentionally, test what works for your audience, and let Liva 7 do the heavy lifting behind the scenes.

Start with one or two high-impact placements, then expand as you see results. You don’t need to use every block at once to see value.