Understanding AI targeting: How Liva 7 decides what to show (and to whom)
Understand how the AI selects content for each shopper - and how to preview its decisions before going live.
Overview
AI Targeting is the personalisation engine that powers Smart Content in Liva 7. It determines which content block to show to each shopper based on real-time signals like:
- Whether the shopper is new or returning
- What device they’re using (mobile or desktop)
- Which page they’re on (homepage, product page, cart, etc.)
- What they’ve browsed, clicked, or purchased before
Instead of relying on static rules or manual segmentation, AI Targeting continuously learns from shopper behaviour and automatically matches the most relevant content to each visitor. It’s designed to help merchants deliver more personalised, higher-converting experiences without needing to micromanage every detail.
Think of it as your behind-the-scenes content strategist - always optimising who sees what, when, and where.
Why AI targeting matters for merchants
AI Targeting solves one of the biggest challenges in ecommerce: delivering the right message to the right person at the right time. For merchants, this means:
- Less manual work - You don’t have to create dozens of rules or duplicate content for every segment
- More relevance - Content adapts automatically to each shopper’s context and behaviour
- Faster learning - The system improves targeting over time based on real engagement data
- Higher performance - Better targeting leads to more clicks, conversions, and revenue
It’s especially valuable for stores with large catalogs, diverse audiences, or frequent campaigns - where traditional targeting would be too slow or complex to manage effectively.
How to preview AI Targeting before going live
The Preview AI Targeting tool lets you simulate how the AI will behave for different types of shoppers. This helps you validate your targeting logic and build confidence in the system’s decisions.
Step-by-step:
- Click 'Preview AI Targeting' in the Smart Content tab.
- Choose a customer type: New visitor, Returning visitor
- Select a device: Desktop, Mobile
- Pick a page type: Homepage, Product page, Collection page, Cart
- (Optional) Add context: Enter a specific product ID or collection handle to simulate a real page
- Click 'Run Simulation' to see the results
The tool will show you which content blocks would be displayed to that shopper in that context, based on your current content library and targeting settings.
This is especially useful when you’re running multiple campaigns or testing new segments. It ensures your content is being delivered as intended - before it reaches live traffic.
How to use AI targeting strategically
To get the most out of AI Targeting, think of it as a partnership between your creative strategy and the system’s intelligence. Here’s how to make it work for you:
- Create content for different segments - Give the AI a variety of options to choose from by building content for new visitors, returning customers, high-intent shoppers, and more.
- Use clear naming conventions - Label your content by audience or campaign (e.g. 'Spring Sale - New Visitors') so it’s easy to track and manage.
- Monitor AI Quality scores - These scores reflect how well the AI is matching content to shoppers. Use them to identify what’s working and what needs adjustment.
- Iterate based on performance - Use the Smart Content dashboard to refine your messaging, visuals, and targeting over time.
The more content you create and the more signals the AI receives, the smarter and more effective your targeting becomes.
Let the AI do the heavy lifting
AI Targeting is what makes Smart Content truly powerful. It takes the complexity out of personalisation by automatically matching your content to the right shoppers, in the right moments. It’s fast, adaptive, and always learning - so your storefront stays relevant without constant manual effort.
For merchants, this means:
- Launching campaigns faster with less setup
- Reaching the right audience without building complex rules
- Trusting that your content is being used where it matters most
- Seeing measurable results in clicks, conversions, and revenue
And with the Preview tool, you’re never flying blind. You can test and trust the AI’s decisions before they go live - giving you the confidence to scale your personalisation strategy with clarity and control.
What’s one customer segment you’d like to reach more effectively this week - and what kind of message could you test with them using Smart Content?
