How to analyse Smart Bundles performance
How to understand impressions, clicks, attach rate, conversions, and revenue for Smart Bundles.
Overview
Smart Bundles help increase order value by recommending personalised product combinations. The Bundle Performance dashboard shows how each bundle contributes to engagement, conversions, and revenue.
Analysing bundle performance helps you:
- Understand how shoppers interact with your bundles
- Identify which bundles drive the most revenue
- Compare performance across products, pages, and devices
- Improve bundle goals, constraints, and exclusions
- Optimise placement and visibility
- Make data driven decisions about your bundling strategy
Bundle performance shows how effectively your store is increasing order value with AI.
How Smart Bundles work
Smart Bundles generate recommendations based on your configuration and shopper behaviour.
How bundles are triggered
A bundle appears when:
- The shopper is viewing a product that the bundle is assigned to
- The bundle’s constraints are satisfied
- No exclusions block the recommended items
- Inventory is available
How recommendations are selected
The system evaluates:
- Product relationships
- Shopper behaviour
- Inventory levels
- Your goals
- Your constraints and exclusions
How bundles influence behaviour
Bundles encourage shoppers to:
- Add complementary items
- Build larger carts
- Discover products they may not have found on their own
Eligibility rules are one of the most common reasons a bundle does or does not appear.
What counts as an interaction
Your dashboard shows Interactions, but merchants often wonder what this means.
An interaction is counted when a shopper:
- Clicks the bundle
- Clicks a recommended product inside the bundle
- Expands or engages with the bundle interface
Interactions do not include:
- Page views
- Scrolls
- Hovering without clicking
Interactions measure shopper interest, not visibility.
Understanding the Bundle Performance metrics
Smart Bundles track three core metrics.
Interactions
How often shoppers engage with the bundle.
Conversions
How many orders were influenced by shoppers who interacted with the bundle.
Revenue
Total revenue from those influenced orders.
Last Updated
When the performance data was last refreshed.
What strong performance looks like
- High interactions
- Consistent conversions
- Strong revenue influence
What weak performance looks like
- Low or zero interactions
- No conversions
- No revenue
Example:
A bundle with high interactions but no conversions may be showing products that shoppers click but do not want to purchase together.
Interactions show interest. Conversions and revenue show commercial impact.
Placement strategy and its impact
Placement is one of the biggest drivers of bundle performance.
Best placements
- High on product pages
- Near the add to cart button
- On high intent pages
Weak placements
- At the bottom of long pages
- Below unrelated content
- Hidden behind tabs or collapsible sections
How placement affects metrics
- Low placement leads to low interactions
- High placement increases visibility and engagement
- Placement changes often produce immediate performance improvements
If interactions are low, placement is the first thing to check.
Eligibility and why Bundles sometimes do not appear
Bundles only appear when they are eligible.
Common eligibility blockers
- The primary product is not assigned
- Constraints are too strict
- Exclusions block all recommended items
- Inventory is unavailable
- The bundle is disabled or unpublished
How to diagnose eligibility issues
- Check the bundle’s assigned products
- Review constraints and exclusions
- Confirm inventory availability
- Use the detailed view to see if the bundle appeared at all
Example:
A bundle with zero interactions and zero conversions may not be appearing on the page at all.
Eligibility issues are the most common cause of zero interactions.
Device and Segment behaviour
Bundles often perform differently across devices and audiences.
Device behaviour
- Mobile interactions may be lower due to smaller screens
- Desktop shoppers may convert at higher rates
- Layout spacing affects mobile engagement
Segment behaviour
Even though bundles are not segment specific, segments influence:
- Who sees the bundle
- How different audiences respond
- Which products convert better
Use device and segment insights to refine your bundling strategy.
Using the detailed view for deeper insights
Each bundle includes a 'View' button that opens a detailed analytics panel.
Inside the detailed view, you can see:
- Daily interaction trends
- Conversion paths
- Revenue breakdown
- Product level performance
- Device level performance
- Segment level engagement
How to use the detailed view
- Identify days with strong or weak performance
- Spot recommended products that underperform
- Compare mobile and desktop behaviour
- Understand which audiences convert best
The detailed view provides the most complete picture of bundle behaviour.
Improving Bundle performance
Bundle performance is heavily influenced by configuration and placement.
Improve goals
Use clear, focused goals that match shopper intent.
Adjust constraints
- Loosen constraints if bundles show low interactions
- Tighten constraints if recommendations feel irrelevant
Refine exclusions
- Remove unnecessary exclusions
- Add exclusions for items that should never appear
Improve placement
- Move bundles higher on the page
- Test bundles on high intent pages
Test across products
- Apply bundles to multiple products
- Compare performance across categories
Small adjustments often produce large improvements in engagement and conversions.
Best practices and troubleshooting
Best practices
- Use clear goals for each bundle
- Test bundles on multiple products
- Review product relevance regularly
- Avoid overlapping bundles
- Use exclusions sparingly
- Place bundles where shoppers make decisions
Troubleshooting
- Low interactions: check placement and eligibility
- No conversions: improve product relevance
- No revenue: confirm conversion tracking
- Stale update date: verify the bundle is active
Most bundle issues can be fixed by improving relevance or adjusting configuration.
