Performance begins with a commercial briefing, not a generic analytics grid. It explains the most important movement, information quality and the strongest outcome language the evidence supports.
Use this guide when
You need to understand what changed over a completed period and what deserves review next.
Follow this route
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Set the period
Choose a suitable date range, comparison and market before reading movement.
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Read the briefing
Start with the goal, material change and any limitation in completeness or comparability.
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Choose a view
Open Overview, Liva experiences, Revenue and profit, Customers and acquisition, or Tests and learning.
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Inspect the lineage
Open a material value to see source, population, definition, method and decision receipt.
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Choose the review
Investigate a result, export suitable information, open an opportunity or save a learning decision.
Before you finish
- Money and percentages use consistent formatting
- Associated and incremental outcomes are distinct
- Preview traffic is excluded