Customer Journey

Personalisation is the customer-facing layer of the operating system

The customer journey describes how progress moves through your store, from a first visit through browsing, baskets, checkout, purchase and return. Liva 7 connects those live signals to shared intelligence, controlled action and measured learning.

Use the stages as a journey map

• Begin with the customer question at each stage.
• Choose the recommendation, bundle or content response that answers it.
• Keep a useful default when eligibility or intelligence is unavailable.
• Confirm the placement through Shopify Theme Editor.
• Measure exposure before interpreting conversion or revenue.

Do not optimise each stage in isolation

A helpful arrival experience can affect later discovery, checkout and return behaviour. Use one goal and one evidence language across the whole journey.