Choose the right type of work
- Product recommendations
- Relevant products for a particular visit or page context.
- Smart bundles
- Products that may be useful to buy together.
- Smart content
- A message, offer or piece of guidance at a useful moment.
- Placements
- Where prepared experiences can appear across supported Shopify surfaces.
Prepare an experience
- Name the customer need.Start with the decision or friction you want to address, not the feature you want to use.
- Choose the experience type.Use recommendations, a bundle or content according to that purpose.
- Review the inputs.Check products, audience or context, exclusions and the evidence behind the proposal.
- Define a safe fallback.Decide what should appear when the preferred input is unavailable or not eligible.
- Choose a placement.Match the experience to the page and the moment in the customer journey.
- Preview before publishing.Check copy, products, price context, mobile layout and the route a customer will take.
Keep the claim proportionate
A recommendation or bundle can support discovery and decision-making, but it does not guarantee conversion, revenue or order value. Measure the actual result and keep the attribution boundary visible.