Demand Intelligence compares observed interest with the commercial movement that followed. Product views, searches and market signals can be useful without being equivalent to purchase demand.
Use this guide when
You are deciding what shoppers appear to want and whether the signal is commercially useful.
Follow this route
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Define the subject
Choose the product, category, market and period you are evaluating.
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Read first-party behaviour
Compare eligible searches, views, baskets, checkouts and purchases using consistent populations.
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Add external context
Use approved Search Console, Merchant Center or trend information as context with its provider scale intact.
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Test commercial relevance
Check stock, margin, seasonality and lifecycle before turning rising attention into action.
Before you finish
- Attention and revenue are labelled separately
- The period includes a useful comparison
- Catalogue availability is current