Intelligence is a shared commercial model built from five perspectives. Each perspective keeps its own sources, definitions and limitations while contributing to a connected view of your store.
Use this guide when
You need a deeper explanation than the Home briefing or an individual opportunity provides.
Follow this route
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Begin with a question
Choose the decision you are trying to improve before opening more charts or filters.
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Select a perspective
Use Demand, Profit, Lifecycle, Customer Voice or Acquisition according to the question.
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Compare, do not collapse
Look for agreements and tensions while keeping money, counts, rates, indices and model signals distinct.
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Move to a decision
Save a supported finding, open an opportunity or prepare a bounded investigation in Ask Liva.
Before you finish
- Source and retrieval time are visible
- External provider measures keep their original scale
- The conclusion names what it cannot establish