Stable terms protect decisions from subtle overclaiming. The same word should mean the same thing in Home, Ask Liva, Help, Sidekick, receipts and Performance.
Use this guide when
You need to resolve a product term or align your team on one operating language.
Follow this route
-
Opportunity
A supported condition worth a merchant decision.
-
Experience and placement
An experience is approved shopper-facing content or merchandising; a placement is the Shopify location that can display one eligible experience.
-
Delivery and outcome
Delivery confirms a real shopper was shown the experience. An associated outcome is linked by a declared method; an incremental outcome requires a valid comparison.
-
Authority and receipt
Authority is the exact permission a person or active policy has. A decision receipt records what was proposed, decided, changed and measured.
-
Learning and unknown
Learning is a scoped result available to a later policy. Unknown means valid information is insufficient and must never be rendered as zero.
Before you finish
- Experience is not used as a synonym for placement
- Associated is not used as a synonym for incremental
- Expected is not used as a synonym for verified