Attribution tells the strongest story the evidence supports and stops before it becomes a causal claim. Delivery is the essential bridge between an approved experience and experience-performance learning.
Use this guide when
You are interpreting revenue or another outcome linked to a Liva 7 experience.
Follow this route
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Check assignment and eligibility
Confirm that the session or subject was selected and could validly receive the experience.
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Verify delivery
Use storefront confirmation that a real eligible shopper was shown the exact experience and version.
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Read interaction
Identify the pre-declared action, such as a click or bundle engagement, and its population.
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Inspect the outcome rule
Check the order or other server-observed event, window, deduplication and priority method.
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Use the right claim
Describe the result as recorded, shown before outcome, interaction assisted, associated or incremental.
Before you finish
- One order is not counted repeatedly
- Refunds can revise later value
- The method version is visible