A useful test begins with a decision question. Liva 7 then defines who can receive each version, what result matters, how long learning may take and when safety should stop the test.
Use this guide when
A decision needs stronger evidence than observation or association can provide.
Follow this route
-
Name the question
Choose one idea about recommendations, a bundle, content, placement or eligible offer.
-
Define the plan
Set the shopper group, versions, primary result, guardrails, minimum information, duration and stop rules.
-
Preview delivery
Confirm exactly what each group can receive and that assignment is distinct from genuine display.
-
Choose authority
Start manually, ask first or use a suitable existing bounded policy.
-
Wait for the decision state
Review collecting, paused, insufficient, clear, no-clear-difference or guardrail-stopped states without teasing a premature winner.
Before you finish
- One primary result is named
- Delivery denominators are available
- The stronger version can be applied or restored safely