Learning is the deliberate use of a valid result later, not the storage of old data. Each record keeps the audience, experience, placement, period, method, strength and limitation that make it applicable.
Use this guide when
A result is complete and you want it to improve later decisions.
Follow this route
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Return to the original plan
Compare the result with the decision question, primary measure and guardrails set before action.
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Assess the evidence
Decide whether the result is clear, inconclusive, negative, contradicted or still building.
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Set the scope
Name where the conclusion may apply and which products, audiences, seasons or conditions it does not cover.
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Set validity
Record strength, expiry and information that would challenge or supersede the conclusion.
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Use it explicitly
Allow a later decision policy to consult, challenge or ignore the learning with the reason visible.
Before you finish
- Negative results can still close a question
- Expired learning is not applied silently
- Your team can correct or forget a record