How Smart Bundles work in Liva 7
The logic behind bundle generation, product relationships and adaptive AOV optimisation
Overview
Smart Bundles are designed to increase your average order value by intelligently grouping products that shoppers are likely to buy together. They use behavioural signals, product relationships and store‑level patterns to generate bundles that feel natural, relevant and helpful. Unlike static bundles, Smart Bundles adapt in real time based on shopper behaviour, product context and merchandising goals.
This article explains how Smart Bundles work, how they are generated and how they support a seamless, high‑converting shopping experience.
Smart Bundles as an AOV engine
Smart Bundles are built to increase the value of each order without adding friction. They do this by identifying products that complement each other and presenting them at the right moment. The engine focuses on relevance, not pressure, ensuring that bundles feel like a natural extension of the shopper's journey.
Smart Bundles work across product pages, cart pages and other key touchpoints to maximise impact.
Smart Bundles increase AOV by pairing products shoppers naturally buy together.
How Smart Bundles identify product relationships
Smart Bundles analyse multiple signals to understand which products belong together. These signals include:
- historical purchase patterns
- product category relationships
- shared attributes and tags
- behavioural patterns across your store
- complementary use cases
- shopper intent signals
This allows the engine to generate bundles that feel intuitive and aligned with real buying behaviour.
Bundles are based on real product relationships and shopper behaviour.
How Smart Bundles adapt to shopper behaviour
Bundles are not static. They adapt in real time based on what the shopper is viewing, how they navigate and what they add to cart. This ensures that the bundle always feels relevant.
Examples include:
- showing complementary items when a shopper views a product
- adjusting bundle suggestions when the shopper switches categories
- updating bundle contents after an item is added to cart
This dynamic behaviour makes bundles feel personalised and timely.
Bundles update automatically as shopper behaviour changes.
How Smart Bundles use product context
The product page is one of the most important locations for Smart Bundles. The engine uses the context of the product being viewed to determine which bundle is most appropriate.
Examples:
- pairing a main product with essential accessories
- grouping items that are commonly purchased together
- suggesting upgrades or premium alternatives
- offering multi‑item combinations that increase value
Context ensures that bundles feel relevant rather than random.
Product context helps Smart Bundles choose the right items.
How Smart Bundles balance relevance and value
A good bundle must be both relevant and valuable. Smart Bundles balance these two factors by:
- prioritising items that complement the main product
- ensuring the bundle feels like a meaningful upgrade
- avoiding combinations that feel forced or excessive
- maintaining a clear value proposition
This balance increases the likelihood that shoppers will add the bundle to their cart.
Bundles combine relevance with clear value to drive conversions.
How Smart Bundles avoid duplication and conflict
Smart Bundles include built‑in logic to prevent issues such as:
- suggesting items already in the cart
- recommending incompatible products
- repeating the same item across multiple bundles
- showing bundles that conflict with shopper intent
This keeps the experience clean and avoids confusion.
Smart Bundles prevent duplication and incompatible combinations.
How Smart Bundles adapt to inventory and availability
Smart Bundles automatically adjust when inventory changes. If a product goes out of stock, the engine will:
- remove it from bundles
- replace it with a suitable alternative
- suppress the bundle if no valid combination remains
This ensures that shoppers only see bundles they can actually purchase.
Bundles update automatically when inventory changes.
How Smart Bundles support your merchandising goals
Smart Bundles can be used to:
- increase average order value
- promote complementary products
- highlight seasonal combinations
- encourage multi‑item purchases
- introduce shoppers to new categories
You choose the strategy. The engine handles the delivery.
Bundles help you achieve your AOV and merchandising goals.
How Smart Bundles fit into the wider personalisation system
Smart Bundles work alongside widgets, Smart Content and behavioural targeting to create a complete personalised experience. They use the same signals and adapt in the same real‑time way, ensuring consistency across your storefront.
Together, they create a journey that feels intelligent, cohesive and supportive.
Smart Bundles integrate seamlessly with the rest of Liva 7.
