Managing visibility and frequency in Liva 7
Personalization is powerful - but only when it's well-timed and well-placed
Overview
In Liva 7, managing when, where, and how often your smart content appears is just as important as what it says. Show too much, and shoppers feel overwhelmed. Show too little, and you miss conversion opportunities.
Visibility and frequency controls give you the tools to fine-tune your storefront experience for clarity, relevance, and performance.
Visibility: show content with purpose
Visibility settings define the conditions under which a widget appears. This ensures content is shown only when it's relevant - and never when it's not.
You can control visibility by:
- Page type - Limit widgets to specific pages like homepage, product, cart, or collection
- Shopper segment - Target new visitors, returners, high-intent users, or purchasers
- Device type - Tailor content for desktop, mobile, or both
- Time window - Schedule widgets for campaigns, launches, or seasonal events
- URL rules - Include or exclude specific pages, collections, or product types
A 'Free Shipping' banner might only appear in the cart for shoppers with orders under £50, and only during a weekend promo.
Frequency: avoid overexposure
Frequency settings help you control how often a widget appears to the same shopper. This keeps your content feeling timely - not repetitive.
Options include:
- Once per session - Great for welcome messages or first-visit offers
- Once per day or week - Ideal for reminders or loyalty nudges
- Until dismissed - For banners or messages with a close button
- Always show - For evergreen content like 'Trending Now'
A '10% Off Your First Order' banner might be set to show once per session to new visitors, and disappear after the first purchase.
High-converting visibility + frequency combos
Here are some proven patterns that balance relevance and restraint:
- Cart urgency + session cap
Show a 'Low Stock' message only once per session to high-intent shoppers with items in cart. - Time-limited promo + page targeting
Display a 'Spring Sale' banner only on the homepage and collection pages, from March 1–10. - Loyalty message + segment + frequency
Show a 'Thanks for being a VIP' message to purchasers, once per week, on the homepage. - Exit intent + fallback
If a shopper is about to leave the cart, show a fallback offer - but only once per visitor.
Final thought
Smart content isn't just about what you show - it's about showing it at the right moment, to the right person, the right number of times. Liva 7's visibility and frequency controls give you the precision to personalize without overwhelming, and to convert without clutter.
