Optimising Smart Bundles for higher AOV

Overview

Smart Bundles in Liva 7 are designed to drive average order value (AOV), but not all bundles are created equal. To truly move the needle, you need to think beyond just combining two products. You need to consider psychology, placement, pricing, and performance.

Here's how to turn your bundles into high-performing AOV engines.

Think like a shopper, not just a merchant

Before you build or optimise a bundle, ask: Why would someone buy both of these items together? The answer should be obvious to the shopper within seconds. If it’s not, the bundle won’t convert.

Key principles:

• Solve a problem - e.g. 'Everything you need for a ski day'
• Create a theme - e.g. 'Glow Duo', 'Desk Setup Kit'
• Add convenience - e.g. 'No more guesswork - just add to cart'
• Frame the value - e.g. 'Save 10%' or 'Free shipping when bought together'

Placement matters more than you think

Where you show your bundle can make or break its performance. Use Liva 7's personalisation engine to place bundles where they feel natural and helpful.

High-performing placements:

• Product pages - Show a bundle that includes the current product + a relevant add-on
• Cart page - Offer a bundle that complements what's already in the cart
• Homepage - Feature seasonal or promotional bundles for broad appeal
• Post-purchase - Suggest a bundle for next time based on what was just bought

Pricing strategy: discount or no discount?

Not all bundles need a discount to convert. But when you do offer one, make it clear and compelling.

When to skip the discount:

• The bundle offers convenience or solves a problem
• The products are rarely bought together, but make sense as a pair
• You want to protect margin

When to offer a discount:

• You're launching a new product
• You're trying to move inventory
• You want to create urgency (e.g. 'This week only')

Test, track, and iterate

Liva 7 gives you performance data on every bundle. Use it.

• Track AOV impact - See which bundles are actually increasing cart size
• Compare AI vs manual - Let the data guide your bundling strategy
• Test different titles - A name like 'The Power Pair' might outperform 'Charger + Cable'
• Swap product order - Sometimes leading with the accessory converts better

Advanced tactics

• Use segmentation - Show different bundles to new vs returning visitors
• Bundle by behaviour - Use AI to suggest bundles based on browsing or purchase history
• Create seasonal rotations - Refresh bundles monthly to keep them feeling new
• Use pinned rules - Ensure high-margin or strategic products always appear in bundles

Powerful strategies

Optimising bundles is about more than pairing products - it's about pairing purpose with placement. When you align the right products, pricing, and positioning, Smart Bundles become one of the most powerful tools in your AOV playbook.