Performance and analytics
Track what’s working - and what needs attention
Overview
The Performance & Analytics tab gives you a real-time view of how your Smart Bundles are performing. From high-level metrics like AOV lift to per-product revenue attribution, this dashboard helps you understand what’s driving results - and where to optimise.
Bundle performance analytics
This section summarises performance across all tracked bundles:
- AOV Lift
- Total Views
- Add to Carts
- Conversion Rate
- Bundle Revenue
- Bundles Tracked
Each metric includes a percentage change compared to the previous 7-day period, helping you spot trends at a glance.
AOV Lift shows how much your average order value has increased due to bundles - a key measure of bundling impact.
Top performing bundles
This section highlights bundles with the highest engagement or revenue. Each entry shows:
- Bundle name
- Add-to-cart count
Use this to identify which bundles are resonating with shoppers.
Needs attention
This section flags underperforming bundles - typically those with low engagement or no adds. It helps you quickly spot bundles that may need to be updated, repositioned, or retired.
Bundles in this section may need better product selection, stronger incentives, or improved placement.
Per-bundle performance breakdown
A detailed table showing:
- Bundle Name
- Views
- Clicks
- Click Rate
- Add to Cart
- Revenue
- Last Updated timestamp
Use this to compare bundles side by side and identify patterns in performance.
Per-product revenue attribution
This section breaks down how individual products contribute to bundle revenue. It activates once bundles are live and generating sales.
Formula:
Revenue = Bundle Revenue × (Product Price ÷ Total Bundle Value)
If no data is available yet, you’ll see a message prompting you to create and activate bundles.
This helps you understand which products are driving value within each bundle - useful for merchandising and pricing decisions.
Bundle overview
The Performance & Analytics tab is your feedback loop. It shows what’s working, what’s not, and where to focus next. Use it to iterate on your bundling strategy, test new ideas, and continuously improve your AOV and conversion rates.
