Understanding Personalisation Engine widgets, Smart Content and Smart Bundles in Liva 7
How each system works, when to use it and how they work together to personalise your entire storefront
Overview
Liva 7 gives merchants three powerful systems to personalise the shopping experience: Personalisation Engine widgets, Smart Content and Smart Bundles.
Each one solves a different problem, uses different logic and appears in different places on your storefront. This article explains exactly what each system does, how they differ and how they work together to increase engagement, conversion and average order value.
Personalisation Engine widgets
Widgets deliver AI‑powered product recommendations across your storefront.
Widgets are the backbone of Liva 7’s recommendation engine. They use behavioural signals, product relationships and real‑time session data to decide which products to show on each page. Merchants create widgets for specific page types, choose the strategy and place them in the theme editor. Once active, widgets automatically adapt to each shopper.
- Widgets can be created for homepage, product, collection and cart pages.
- Each widget has its own strategy, display type and rules.
- If multiple widgets exist for a page, Liva 7 selects the most appropriate one.
- Widgets require the dynamic widget block to be added in the theme editor.
Widgets are for product recommendations, not messaging or offers.
Smart Content
Smart Content delivers targeted banners, messages and offers to specific customer segments.
Smart Content is designed for communication, not product recommendations. Merchants create targeted content such as banners or messages, choose who should see it, define triggers and set frequency rules. Smart Content appears through the AI personalised banner block in the theme editor.
- Merchants choose a segment, content type and display rules.
- Triggers control when the content appears.
- Frequency settings prevent over‑showing.
- Smart Content requires the AI personalised banner block in the theme editor.
Smart Content is for targeted messaging, not product combinations.
Smart Bundles
Smart Bundles create AI‑driven product combinations to increase average order value.
Smart Bundles are built to drive upsells and cross‑sells. They combine products into compelling bundles using AI or manual selection. Bundles can appear on product pages, cart pages or other key moments depending on the rules you set.
- Bundles can be AI‑generated, manual or hybrid.
- Merchants can set bundle pricing, layout and rules.
- Bundles require the Smart Bundle block in the theme editor.
- Designed to increase AOV through complementary product combinations.
Smart Bundles are for selling multiple products together.
How they work together
Each system plays a different role but all three combine to personalise the entire shopping journey.
Widgets recommend products, Smart Content communicates with the shopper and Smart Bundles increase order value. Together they create a layered, intelligent experience that adapts to each customer.
- Widgets drive discovery.
- Smart Content drives engagement.
- Smart Bundles drive conversion and AOV.
- All three use Liva 7’s AI signals and session data.
Use all three systems for full‑funnel personalisation.
Where each system appears
Each system has its own placement requirements inside the theme editor.
Merchants must add the correct block for each system to appear on the storefront. Without the correct block, the content will not display even if it is configured.
- Widgets use the Liva 7 Widget block.
- Smart Content uses the Liva 7 Smart Content block.
- Smart Bundles use the Liva 7 Smart Bundle block.
- Each block can be added to multiple pages depending on your theme.
If something is not showing, check the theme editor first.
How each system decides what to show
Each system uses different logic to decide what appears to the shopper.
Widgets use recommendation strategies.
Smart Content uses segments, triggers and frequency.
Smart Bundles use bundle rules and AI product relationships.
- Widgets rely on behavioural signals and product data.
- Smart Content relies on audience segmentation and timing.
- Smart Bundles rely on product affinity and bundle rules.
Each system has its own decision engine.
When to use each system
Choose the right tool based on your goal.
Use Widgets when you want to recommend products.
Use Smart Content when you want to communicate something.
Use Smart Bundles when you want to increase basket size.
- Widgets: discovery and browsing.
- Smart Content: messaging, offers, nudges.
- Smart Bundles: upsells and cross‑sells.
Match the system to the outcome you want.
How Rules, Signals and Session Settings affect all three
The Personalisation Engine powers the intelligence behind every system.
Rules allow merchants to pin or exclude products.
Signals define which behaviours matter on each page.
Session settings control time‑based decay and anonymous personalisation.
These settings influence widgets, Smart Content and Smart Bundles differently but consistently.
Engine settings shape how all personalisation behaves.
Common Merchant Scenarios
Examples that show which system to use in real situations.
- Want to show 'Recommended for you' on product pages? Use Widgets.
- Want to show a banner to returning customers? Use Smart Content.
- Want to offer a 'Complete the look' bundle? Use Smart Bundles.
- Want to promote a seasonal offer to new visitors? Use Smart Content.
- Want to show complementary products in the cart? Use Widgets or Bundles depending on your goal.
Summary
Each system has a clear purpose and they work best when used together.
Personalisation Widgets recommend products.
Smart Content communicates with targeted segments.
Smart Bundles increase order value with intelligent combinations.
Together they create a personalised, dynamic and high‑performing storefront.
Think about whether you want to recommend, communicate or bundle.
