Using recently viewed and related items for returning shoppers
How personalised product memory helps returning shoppers pick up where they left off and discover new options
Overview
Returning shoppers often come back with intent - they may be revisiting a product, comparing options, or ready to complete a purchase. Showing recently viewed items and related products helps them resume their journey instantly, reducing friction and increasing the likelihood of conversion.
These widgets also surface alternatives and add-ons that feel timely and relevant.
Why returning shoppers need product memory
Shoppers who return to your store are often in the middle of a decision. If they can't quickly find the products they viewed before, they may abandon the session or restart their search elsewhere.
Common returning shopper behaviours
- Revisiting a product they viewed earlier
- Comparing similar items across multiple visits
- Looking for alternatives or add-ons
- Returning after browsing on another device
- Picking up where they left off after a campaign or email
Recently viewed widgets help reconnect these shoppers with their previous journey.
Returning shoppers are more likely to convert when they see familiar products.
How Liva 7 powers recently viewed and related items
Liva 7 automatically tracks shopper behaviour and displays relevant products based on their viewing history and category-level patterns.
What Liva 7 considers
- Products viewed in the current and previous sessions
- Category-level browsing behaviour
- Frequently paired or compared items
- Products with similar attributes or styles
- Seasonal or campaign-specific relevance
These widgets update in real time and adapt to each shopper's journey.
Liva 7 supports anonymous and logged-in returning shoppers.
Where recently viewed and related items perform best
Placement is key to helping returning shoppers re-engage without disrupting their flow.
High-performing placements
- Homepage: show recently viewed items to help shoppers resume their journey
- Product pages: surface related items based on previous views
- Cart page: suggest alternatives or add-ons based on browsing history
- Collection pages: highlight products the shopper has already considered
Homepage and product page placements deliver the strongest re-engagement impact.
Effective strategies for returning shopper widgets
Different strategies can be used depending on the shopper's behaviour and the type of products they viewed.
- Recently viewed items from the same category
- Alternatives with different price points or features
- Add-ons or accessories related to previously viewed products
- Products frequently compared with the shopper's history
- Seasonal or trending items that match their interests
These strategies help returning shoppers feel recognised and supported.
Personalised memory builds trust and reduces decision friction.
What results merchants typically see
Recently viewed and related item widgets consistently improve conversion rates for returning shoppers.
Typical outcomes
- Higher re-engagement rates
- Increased add-to-cart actions
- More multi-item purchases
- Reduced bounce rates
- Higher conversion from email and campaign traffic
Returning shoppers who see familiar products are far more likely to complete their purchase.
Product memory is one of the strongest drivers of returning shopper conversion.
Quick checklist
- Recently viewed widgets are enabled on homepage and product pages
- Related item strategies match shopper behaviour
- Content updates dynamically across sessions
- Mobile placement supports quick re-engagement
- Performance is reviewed regularly for optimisation
Use this checklist to ensure your returning shopper widgets are set up for strong performance.
