Simple layouts that always perform well
Clean, proven page structures that boost clarity, speed, and conversions
Overview
You don't need a complex or flashy design to run a high-performing ecommerce store. In fact, the most effective layouts are often the simplest. These layouts make it easy for shoppers to navigate, discover, and buy - and they pair perfectly with Liva 7 personalisation blocks.
Here's a breakdown of timeless layout patterns that consistently deliver results.
The 'Hero + Discovery' Homepage
Layout structure:
- Hero banner with a clear value prop or seasonal message
- Optional Banner just below the navigation
- Product Recs block directly under the hero
- Featured collections or categories
- Dynamic Widget near the bottom (e.g. 'Recently Viewed' or 'Trending Now')
Why it works:
This layout grabs attention and immediately offers personalised entry points into your catalog. It balances brand storytelling with product discovery.
Keep hero banners short and focused. Let personalisation drive the scroll.
The 'Conversion-First' Product page
Layout structure:
- Product gallery and key info above the fold
- Sticky 'Add to Cart' button on mobile
- Bundle Recommendations just below the CTA
- Product description and reviews
- Product Recommendations or Dynamic Widget at the bottom
Why it works:
This layout supports decision-making while increasing average order value. It keeps the focus on the product and introduces helpful add-ons without distraction.
Use 'Frequently Bought Together' or 'Complete the Look' strategies for bundles.
The 'Guided Grid' Collection page
Layout structure:
- Collection title and Banner at the top
- Collection Recommendations above the product grid
- Standard product grid (3 or 4 columns on desktop)
- Dynamic Widget after every 6-8 products (for large collections)
Why it works:
This layout helps shoppers navigate large collections by surfacing relevant products early and re-engaging them mid-scroll. It reduces bounce and decision fatigue.
Keep filters visible and easy to use, especially on mobile.
The 'Smart Cart' page
Layout structure:
- Cart item list with quantity and price controls
- Cart summary with subtotal and shipping info
- Cart Bundle just above the 'Checkout' button
- Cart Recommendations below the cart items
- Optional Personalised Banner at the top (e.g. 'You're £10 away from free shipping!')
Why it works:
This layout keeps the checkout path clear while offering helpful, relevant upsells. It boosts order value without slowing down the purchase.
Limit cart blocks to 1 or 2 rows to avoid clutter.
The 'Search That Converts' Results page
Layout structure:
- Search bar and results count at the top
- Personalised Banner above the results (e.g. 'Looking for something specific?')
- Dynamic Widget above or below results (e.g. 'Popular in [Category]')
- Standard product grid with filters
Why it works:
Searchers are high-intent but often need guidance. This layout helps them refine or redirect their journey without dead ends.
Use banners to clarify broad or ambiguous searches, especially if results are sparse.
Why these layouts work
- Faster load times - Less clutter means better performance, especially on mobile
- Clearer navigation - Shoppers can find what they want without confusion
- Better personalisation - Clean layouts give Liva 7 blocks more room to shine
- Easier to maintain - Fewer moving parts means less time spent troubleshooting
