What are Smart Bundles?
Increase AOV with AI-powered product combinations giving you full control over creation, configuration, and performance.
Overview
Smart Bundles in Liva 7 are designed to help merchants increase average order value (AOV) by grouping products into strategic combinations. These bundles can be manually created or automatically generated by AI based on purchase behaviour, product relationships, and merchandising logic.
The Smart Bundles section is divided into three tabs:
- Manage Bundles - Create, organise, and monitor your active bundles
- AI Configuration - Set the rules and logic for how bundles are generated and targeted
- Performance & Analytics - Track how bundles are performing across key metrics
Each tab supports a different part of the merchant workflow - from launching bundles to optimising them based on real-time data.
Smart Bundles are built to drive AOV by showing shoppers relevant combinations - not just more products.
Tab 1: Manage Bundles
This tab is your bundle dashboard. It shows all active bundles, including:
- Manual bundles - Created by merchants
- AI bundles - Generated automatically based on purchase patterns
- 'Complete the Look' bundles - Based on visual merchandising logic
Each bundle displays:
- Discount and expiry - If applicable
- Performance tags - Like 'Top Performer'
- Bulk actions - Activate, deactivate, or delete
At the bottom, the Quick Start section explains bundle types:
- AI Bundles - Based on purchase history and confidence scores
- Frequently Bought Together - Uses co-purchase patterns
- 'Complete the Look' - Based on visual merchandising
Use 'Generate AI Bundles' to instantly create bundles based on your store's data.
Tab 2: AI Configuration
This tab controls how bundles are generated and personalised.
General Settings
- Enable AI Bundles - Toggle to activate automatic generation
- Minimum Orders Requirement - Set how much data is needed before AI starts
- Logic Mode - Choose AI-only, merchant-only, or hybrid
Hybrid mode lets AI suggest bundles while you retain control over overrides and exclusions.
Goals & Constraints
- Primary Bundle Goal - Typically set to increase AOV
- Bundle Size - Number of products per bundle
- AI Intensity - Controls how aggressively the AI tests new combinations
- Customer Segmentation - Show different bundles to VIP, new, or returning customers
- Auto-Optimisation - Rotate underperforming bundles automatically
Auto-optimisation helps keep your storefront fresh without manual effort.
Contextual Settings
- Enable Seasonality - Adjust bundles based on time of day or seasonal trends
- Customer Focus - Choose balanced, value-driven, or premium targeting
- Enable Virtual Bundles - Generate bundles on-the-fly if no saved bundles exist
Virtual bundles ensure shoppers always see relevant combinations - even if no manual bundles are saved.
Display Locations
Choose where bundles appear:
- Product page
- Cart page
- Post-purchase page
Cart and post-purchase bundles are great for last-minute upsells.
Tab 3: Performance & Analytics
This tab tracks how your bundles are performing.
Bundle Performance Analytics
- AOV Lift - Change in average order value
- Total Views - How often bundles were seen
- Add to Carts - How often bundles were added
- Conversion Rate - Percentage of views that led to purchases
- Bundle Revenue - Total revenue from bundles
Use the 7-day comparison to spot trends and identify high-performing bundles.
Top Performing Bundles
Shows bundles with the most engagement or revenue. You can see:
- Number of adds
- Performance movement (up or down)
Needs Attention
Lists bundles with low engagement or no adds. These may need to be paused, reworked, or replaced.
Per-Bundle Performance Breakdown
Detailed metrics for each bundle:
- Views
- Clicks
- Click rate
- Add to cart
- Revenue
Use this table to compare bundles side-by-side and spot underperformers.
Per-Product Revenue Attribution
Shows how individual products contribute to bundle revenue. This unlocks once bundles are activated and start generating sales.
Revenue = Bundle Revenue × (Product Price + Total Bundle Value)
A full funnel for Bundle strategy
Smart Bundles give merchants a complete system for increasing AOV through personalised product combinations. With three tabs covering creation, configuration, and performance, you can:
- Launch bundles manually or automatically
- Customise how AI behaves and where bundles appear
- Track performance and optimise over time
Whether you're testing new merchandising ideas, running seasonal campaigns, or scaling upsell strategies, Smart Bundles give you the flexibility and intelligence to do it all - faster and smarter.
