What Liva 7 is and how it works
A smarter way to personalise your Shopify storefront.
Overview
Liva 7 is a personalisation engine for Shopify that dynamically adapts your storefront to each visitor in real time. It’s not another generic 'Recommended for You' plugin. Instead, it responds to what your customers are doing in the moment - browsing behaviour, cart activity, and product interest - and instantly adjusts what they see. The result is a storefront that feels tailored, relevant, and effortless for every shopper.
At its core, Liva 7 works by combining your store’s product data with shopper behaviour signals. It then uses this information to deliver personalised content through blocks you place in your theme.
Once those blocks are added, Liva 7 takes care of the rest - updating recommendations automatically, learning from interactions, and helping you increase engagement and average order value without extra work.
What Liva 7 actually does
Liva 7 enhances your storefront with personalised recommendations, bundles, and dynamic content. It analyses shopper behaviour, product relationships, and store data to decide what to show - all in real time.
It doesn’t replace your theme or change your design. Instead, it adds intelligent content inside the blocks you choose to place.
Traditional recommendations rely on fixed rules or past purchases. Liva 7 adapts instantly to live customer behaviour.
How Liva 7 learns from your store
Once connected, Liva 7 syncs your products, collections, variants, and store structure. It uses this information to understand:
- Which products are related
- Which items are commonly bought together
- Which collections matter most
- How your catalog is organised
This gives the AI a strong foundation before it ever shows a single recommendation.
Syncing happens automatically - you don’t need to configure anything manually.
How Liva 7 understands shoppers
Liva 7 looks at real‑time shopper behaviour to personalise content. This includes:
- What pages they view
- What products they interact with
- What they add to cart
- Whether they’re new or returning
- How they navigate your store
These signals help Liva 7 decide what each shopper is most likely to buy next.
These signals help Liva 7 decide what each shopper is most likely to buy next.
How recommendations are generated
Liva 7 uses a blend of product relationships, behavioural patterns, and AI logic to generate recommendations. It considers:
- Product similarity
- Complementary items
- Frequently bought together data
- Collection context
- Shopper intent signals
The result is content that feels natural, relevant, and helpful - not random.
Recommendations update automatically as your store and shoppers evolve
How Liva 7 displays personalised content
Liva 7 uses theme blocks as ‘content holders’, which are added through the theme editor. These blocks display personalised experiences across your storefront.
These blocks are empty by default. What appears inside each block depends entirely on what the merchant has created inside the app.
Product Recs Block
This is the only block that populates automatically.
It follows the global strategy for the page type (Home, Product, Collection, Cart) set in the Personalisation Engine > Signals tab
- No setup required
- No widget selection
- No content creation needed
- Automatically displays AI‑powered product recommendations
This is the default block for merchants who simply want recommendations to appear without configuration. Just add the block to your page and Liva 7 will do the rest.
Widget Block
Shows widgets created in the Personalisation Engine.
- Remains empty until a widget exists
- Liva 7 automatically chooses the most appropriate widget for the page
- Ideal for custom layouts or specific placements
Smart Content Block
Shows Smart Content created in the Smart Content menu.
- Remains empty until Smart Content exists
- Displays banners, messages, offers, or other content types
- Follows targeting rules and display conditions
Bundle Block
Shows bundles created in Smart Bundles.
- Remains empty until a bundle is created
- Supports AI bundles, templates, and manual bundles
- Follows bundle goals, constraints, and display rules
Overall summary
- Product Recs Block → auto‑populated using global strategy
- Widget Block → shows widgets you’ve created
- Smart Content Block → shows Smart Content you’ve created
- Bundle Block → shows bundles you’ve created
If no content has been created in the app, the Widget, Smart Content, and Bundle blocks will remain empty.
Examples of what each block shows
Each theme block displays a different type of personalised experience. What appears inside the block depends on the content you’ve created in the app and the global strategy you’ve set.
Product Recs Block
Shows AI‑powered product recommendations such as:
- Most relevant products for the shopper
- Items frequently viewed together
- Products trending within the store
- Personalised suggestions based on behaviour
Widget Block
Shows widgets created in the Personalisation Engine, including:
- Personalised product carousels
- Recently viewed items
- Context‑aware recommendations
- Custom widget layouts you’ve configured
Smart Content Block
Shows Smart Content created in the Smart Content menu, such as:
- Personalised banners
- Targeted messages
- Seasonal or promotional content
- Category‑specific highlights
Bundle Block
Shows bundles created in Smart Bundles, including:
- Frequently bought together
- Complete‑the‑look bundles
- AI‑generated product pairings
- Manual bundles with custom discounts
Each block is designed to surface the most relevant content for the shopper, based on your settings and the data Liva 7 learns from.
Blocks only display the content you’ve created in the app. Product Recs is the only block that always populates automatically.
How the personalisation engine works
Liva 7 analyses real shopper behaviour in real time and uses these signals to decide what to display in each block. Every interaction helps the system understand intent, relevance and product relationships, allowing your storefront to adapt continuously.
The engine learns from signals such as:
- pages viewed
- products interacted with
- time spent on items
- add‑to‑carts and purchases
- browsing patterns across sessions
These signals shape the recommendations, Widgets, Smart Content and Smart Bundles shown to each shopper. The more your customers browse, the more accurate and relevant the experience becomes.
The engine works automatically in the background, without rules or manual workflows, so your storefront becomes more relevant over time.
The personalisation engine updates itself continuously, ensuring every shopper sees content that reflects their intent.
The engine learns from real behaviour, so relevance improves naturally as shoppers interact with your store.
How Liva 7 measures performance
Liva 7 tracks how shoppers interact with every personalised experience across your store. Each block, widget, Smart Content item and bundle generates its own performance data, giving you a clear picture of what’s resonating with your customers.
You’ll see metrics such as:
- impressions (how often content was shown)
- clicks (how often shoppers engaged)
- add‑to‑carts (how often content influenced intent)
- conversions (how often content led to a purchase)
- AOV uplift (how much additional value the content generated)
- engagement rates (how compelling the experience was overall)
These insights help you understand which experiences are driving revenue, which placements perform best and where to optimise for even stronger results. Liva 7 updates performance automatically, so you always have a live view of what’s working.
Performance is tracked in real time, giving you clear, actionable insight without any setup or configuration.
Performance updates automatically - no setup required
How Liva 7 fits into your store
Liva 7 is built to feel invisible when you don’t need it and powerful when you do. It’s lightweight, flexible and fully compatible with Shopify’s Online Store 2.0, so it slots into your theme without slowing anything down or changing how your store works. You can add, remove or reposition blocks at any time, and your storefront will continue to run exactly as you designed it.
Every personalised experience is delivered on top of your existing theme, not instead of it. You can customise the look of each block to match your brand — adjusting colours, fonts, spacing, styling and even subtle animations — so personalised content feels native to your store, not bolted on.
Liva 7 enhances the journey your customers already take, helping them discover the right products faster without adding complexity, maintenance or risk. It respects your design choices, supports your layout and makes your storefront feel sharper, smarter and more intuitive from the moment it’s installed.
Liva 7 works quietly in the background, elevating your store’s experience while keeping you fully in control.
You stay in control. Liva 7 simply enhances the experience you’ve already created.
