Why certain products are shown in Liva 7
Understanding how recommendations are made - and how you can shape them
Overview
When a shopper sees a product recommendation in your store, it is not random. Liva 7 uses a combination of real-time behaviour, product relationships, and merchant-defined rules to decide what to show.
This article breaks down the key factors that influence which products appear in each block - and how you can guide or refine those results.
What drives product recommendations
Liva 7 uses a blend of data signals and strategy logic to determine which products to show. These include:
- Shopper behaviour
Liva 7 tracks what each visitor views, clicks, adds to cart, and purchases. Even anonymous visitors generate a behavioural profile during their session. This helps surface products that match their interests in real time. - Product relationships
Liva 7 analyses how products relate to each other based on: Shared tags, collections, or vendors, Co-purchase patterns (products often bought together), Similarity in price, category, or attributes - Recommendation strategy
Each block uses a specific strategy, such as: 'Smart Mix' - a blend of trending, personalised, and high-converting products, 'Frequently Bought Together' - based on historical order data, 'Recently Viewed' - shows items the shopper has interacted with, 'Similar Products' - based on product metadata and behavior - Page context
Liva 7 adapts recommendations based on where the block is placed: On product pages, it may show similar or complementary items, On the homepage, it may highlight trending or personalised picks, In the cart, it focuses on low-friction upsells
How you can influence what gets shown
Liva 7 gives you tools to shape and refine recommendations:
- Product exclusions
You can exclude specific products, collections, or tags from appearing in any block. This is useful for hiding out-of-stock items, low-margin SKUs, or seasonal products. - Strategy selection
You can choose which strategy each block uses. For example, you might use 'Smart Mix' on the homepage, but 'Frequently Bought Together' in the cart. - Block targeting
You can control when and where blocks appear based on customer tags, cart contents, or page type. This ensures recommendations are always relevant. - Manual overrides (coming soon)
Liva 7 is developing tools that will allow you to pin or prioritise specific products within a block - giving you even more control.
Use different strategies across your store to avoid repetition and keep recommendations feeling fresh.
Why this matters
Understanding why products are shown helps you:
- Build trust with your customers by ensuring recommendations feel relevant and helpful
- Optimise for conversion by aligning strategies with shopper intent
- Maintain control over your merchandising and brand priorities
Liva 7 is designed to be transparent, flexible, and easy to manage - so you always know what is being shown and why.
Who It’s for
Liva 7 is ideal for:
- Shopify merchants looking to increase AOV and conversions
- Brands that want to offer a more personalised shopping experience
- Teams that want fast setup and easy customisation
