Widget types, page context and display logic
How different widget types behave and how Liva 7 chooses what to show
Overview
Widgets come in different types, and each type behaves differently depending on where it is placed in your store. Liva 7 uses page context, shopper behaviour and your chosen strategy to decide which products to show.
This article explains the different widget types, how page context shapes recommendations and how display logic ensures each widget feels natural in your storefront.
The purpose of widget types
Widget types help Liva 7 understand what kind of recommendations you want to show. Each type has a different purpose and is designed for a specific moment in the shopper journey.
Common widget types include:
- homepage recommendations
- product page recommendations
- collection page recommendations
- cart page recommendations
Each type guides the engine toward the right kind of relevance.
Widget types help the engine understand the purpose of the block.
Homepage widgets
Homepage widgets focus on broad discovery. They help shoppers start exploring your store, even if they have not shown any intent yet.
Homepage widgets typically show:
- trending items
- new arrivals
- personalised suggestions for returning shoppers
- curated pinned items
They are ideal for showcasing your strongest products.
Homepage widgets help shoppers begin their journey.
Product page widgets
Product page widgets focus on relevance. They help shoppers explore alternatives, complements and similar items based on the product they are viewing.
Product page widgets typically show:
- similar items
- frequently bought together
- related categories
- personalised alternatives
These widgets help shoppers compare and discover.
Product page widgets respond directly to the item being viewed.
Collection page widgets
Collection page widgets stay within category boundaries. They help shoppers explore more items from the same collection or closely related collections.
Collection page widgets typically show:
- popular items in the collection
- personalised picks within the category
- items with similar attributes
They keep shoppers engaged within the category they are browsing.
Collection page widgets stay aligned with category intent.
Cart page widgets
Cart page widgets focus on helpful add ons. They surface products that complement the items in the cart and support higher order value without feeling pushy.
Cart page widgets typically show:
- accessories
- add ons
- frequently bought together items
- low friction impulse buys
They help shoppers complete their purchase with confidence.
Cart page widgets focus on useful, relevant add ons.
How page context shapes recommendations
Page context tells the engine where the shopper is and what they are doing. This helps the engine choose the right type of relevance for each moment.
Examples:
- homepage context is broad
- product page context is specific
- collection page context is category focused
- cart page context is purchase focused
Context ensures recommendations always feel appropriate.
Page context guides the engine toward the right type of relevance.
How display logic works
Display logic ensures that widgets feel natural in your storefront. It controls how many items appear, how they are arranged and how the block adapts to different screen sizes.
Display logic includes:
- minimum and maximum product counts
- grid or carousel layouts
- spacing and alignment
- mobile friendly behaviour
This keeps widgets visually consistent across your store.
Display logic keeps widgets clean and easy to browse.
How widget type and strategy work together
Widget type defines the purpose.
Strategy defines the behaviour.
For example:
- a product page widget using a related items strategy
- a homepage widget using a trending strategy
- a cart page widget using a frequently bought together strategy
The combination tells the engine exactly what to prioritise.
Widget type sets the context, strategy sets the logic.
How widgets adapt to different shoppers
Widgets behave differently for new, returning and high intent shoppers.
- New shoppers see broader suggestions
- Returning shoppers see more personalised items
- High intent shoppers see tightly relevant recommendations
- Anonymous shoppers still receive adaptive suggestions
Widgets always adapt to the signals available.
Widgets personalise differently depending on shopper behaviour.
How widget types support long term personalisation
Widget types help you build a consistent, personalised experience across your entire store. Each type plays a different role, and together they guide shoppers from discovery to purchase.
Widget types support long term personalisation by:
- matching recommendations to shopper intent
- keeping relevance consistent across pages
- supporting both new and returning visitors
- aligning with your merchandising goals
They create a smooth, intelligent shopping journey.
Widget types help create a consistent personalised experience.
