How Smart Content works in Liva 7
The behavioural messaging layer that adapts to each shopper in real time
Overview
Smart Content is the messaging layer of Liva 7. It allows you to show targeted banners, messages and offers based on real shopper behaviour. While widgets focus on product recommendations, Smart Content focuses on communication. It decides which message to show, who should see it and when it should appear.
This creates a personalised experience that feels timely, relevant and helpful without requiring manual scheduling or complex rules.
Smart Content as a behavioural layer
Smart Content works alongside your product recommendations, but its purpose is different. Instead of suggesting products, it delivers messages that guide, reassure or motivate shoppers. It reacts to browsing patterns, intent signals and page context, allowing you to communicate in a way that feels natural and well‑timed.
Smart Content is not static. It is a living layer that adapts as the shopper moves through your store.
Smart Content responds to real shopper behaviour.
How Smart Content decides what to show
Every message competes for attention, but only one can appear at a time. Smart Content evaluates all eligible messages and selects the one that best matches the shopper’s current situation. It considers segment, trigger, behaviour and context before making a decision.
This ensures that shoppers see the message that is most likely to help them continue their journey.
Smart Content chooses the most relevant message for each shopper.
How Smart Content uses segments
Segments help Smart Content understand who the shopper is. They group visitors based on behaviour, interest or status. A shopper who has viewed multiple products behaves differently from someone who just arrived, and Smart Content adjusts accordingly.
Segments allow you to tailor messages to different types of shoppers without creating separate campaigns.
Segments help Smart Content understand who the message is for.
How Smart Content uses triggers
Triggers define the moment a message becomes eligible. They activate based on actions such as viewing a product, scrolling a page, adding to cart or returning to the store after a break.
Triggers ensure messages appear when they are most likely to be noticed and appreciated.
Triggers decide when a message should appear.
How Smart Content uses behavioural signals
Behavioural signals help Smart Content understand intent. These signals include:
- product views
- dwell time
- scroll depth
- repeat visits
- cart interactions
- category exploration
The engine uses these signals to refine which message is most appropriate. A shopper who lingers on a product page may need reassurance. A shopper who jumps between categories may need guidance.
Behavioural signals help Smart Content understand shopper intent.
How Smart Content avoids repetition
Smart Content includes built‑in frequency and suppression logic. It prevents the same message from appearing too often, appearing too soon after another message or appearing at a moment when it would feel intrusive.
This keeps your messaging helpful, not overwhelming.
Smart Content prevents overexposure by managing frequency.
How Smart Content adapts in real time
Smart Content updates instantly as shoppers browse. If behaviour changes, the message can change too. A shopper who moves from browsing to buying may see a different message than someone still exploring.
This creates a dynamic experience that feels personalised and responsive.
Smart Content updates as shopper behaviour evolves.
How Smart Content supports your merchandising goals
Smart Content helps you highlight offers, reduce friction and guide shoppers toward the next step. You choose the message and the targeting, and the engine handles the delivery. Whether you want to promote a seasonal offer or reassure shoppers about shipping, Smart Content ensures the right people see the right message.
It becomes a natural extension of your merchandising strategy.
Smart Content helps you deliver messages that support your goals.
How Smart Content complements product recommendations
Smart Content and widgets work together to create a complete personalised experience. Widgets show relevant products. Smart Content shows relevant messages. Both use the same engine, signals and context, which means they reinforce each other rather than compete.
Together, they guide shoppers from discovery to purchase with clarity and confidence.
Smart Content and widgets work together to personalise the journey.
